SUV revolution: The next generation hits Israel

Colmobil, the leading car importer in Israel, is launching the new car brands OMODA and JAECOO, bringing the next generation of SUVs to the Israeli market. These brands, from Chery International, join Colmobil's extensive portfolio that includes leading brands such as Mercedes, Mitsubishi, Hyundai, ORA, and Genesis.

Global Innovation and Quality

OMODA and JAECOO represent the forefront of technology and innovation in the automotive industry. They are supported by Chery International, an industrial giant spanning 80 countries, with 5 research and development centers worldwide, including in the USA and Germany. With 9,000 engineers and 17,000 patents, Chery ensures uncompromising quality in these vehicles.

OMODA: The Future of Urban SUVs

OMODA, launching in 2025, introduces a futuristic urban SUV to the market. With a focus on stylish design and innovative technology, OMODA targets a young and dynamic audience.

JAECOO: The Next Level of Premium SUVs

JAECOO, the first brand launched in Israel, brings a new dimension to the family SUV category. The first model, JAECOO 7, sets a new standard for urban leisure vehicles with impressive off-road capabilities:

• 1.6-liter turbo petrol engine with 147 hp
• Ground clearance of 200 mm and water wading capability up to 60 cm
• Sophisticated design combining elegance with powerful presence
• Advanced technology including Qualcomm 8155 processor
• SONY audio system (Adventure 4X4 trim level)
• Rich equipment including large multimedia screens, a unique 540° surround camera system with a transparent chassis, and vegan leather seats

The JAECOO 7 will be offered in three trim levels: Titanium, Executive, and Adventure 4X4, each offering unique additions such as a sunroof, seat cooling system, and advanced safety systems (safety system is identical in all trims). Optional features include wireless charging, seat heating, heads-up display, and customized driving modes.

By the end of 2026, Colmobil plans to launch 6 different models of OMODA and JAECOO, including:

• JAECOO 8 PHEV with 7 seats and an electric range of up to 160 km
• JAECOO 5, a compact SUV in three drive versions - petrol, electric, and hybrid
• OMODA 7, a family SUV in PHEV and petrol versions
• OMODA 9 PHEV, a large SUV with an electric range of approximately 160 km
• OMODA 3, a compact SUV in three drive versions - petrol, hybrid, and electric

Uncompromising Safety

The JAECOO 7 presents a high level of safety with a score of 7 points, including a wide range of active and passive safety systems such as 7 or 8 airbags, advanced warning systems, and autonomous braking systems.

Rafi Halevi, Brand Manager for OMODA and JAECOO at Colmobil, summarizes: "The launch of these new brands represents a strategic step in Colmobil's development. We are bringing to the Israeli market a wide range of innovative SUV models that will meet the diverse needs of private and business customers."

With the launch of OMODA and JAECOO, Colmobil is setting a new standard in the Israeli SUV market, promising consumers an advanced, safe, and enjoyable driving experience.

In partnership with Colmobil