50% discount for the birthday: Tiv Taam network celebrates and treats

The Tiv Taam network is launching a birthday campaign for its TivClub loyalty program, investing 1,200,000 NIS. As part of the celebrations, club members will enjoy a 50% discount on hundreds of products.

Tiv Taam Network is celebrating the birthday of its TivClub loyalty program, which boasts over 550,000 members. The festive culinary campaign will be launched under the slogan: "Birthday for TivClub." The investment in the campaign is estimated at around 1,200,000 NIS.

As part of the celebrations, club members will benefit from deep discounts of 50% on hundreds of leading products. Additionally, club members will also enjoy 3% cashback on every purchase in Tiv Taam stores and online. Membership in the TivClub is free.

The campaign will be launched through the advertising agency Bauman Ber Rivnay, on television channels 12 and 13, digitally, on the radio, on social media, on Tiv Taam's digital assets, and with a campaign targeting the Russian sector.

The campaign video will showcase products on a conveyor belt at a checkout (the discounted products), with the sound of items being scanned to the tune of a birthday song.

Loyal and Enjoying

Avivit Levi-Naim, Marketing and Sales Manager at Tiv Taam Network, stated: "The campaign aims to raise awareness of the renewed Tiv Taam loyalty club, this time through strong deep discounts of 50% on hundreds of attractive and unique products.

"Exactly a year ago, during August, we launched a new loyalty program for the club, where customers can accumulate 3% cashback on every purchase. Since then, we see significant monthly growth in unique customers, the average basket, and purchase frequency, indicators pointing to customer loyalty and satisfaction."