7 new men's fragrances on the shelf

YSL - MYSLF LE PARFUM

MYSLF Le Parfum, the new men’s fragrance from Yves Saint Laurent's beauty division, boasts a unique and unapologetic scent. This fragrance is a floral-woody statement, where raw orange blossom meets rich, textured woods. This intense and powerful version of the original MYSLF perfume is an enhancement of the initial fragrance, with a bold, floral-woody scent, born from the unexpected meeting of sophisticated florals and intense woods. It is further elevated by a velvety vanilla infusion, creating an amber and sensual trail. The glass bottles are made from recycled materials and are refillable.

Price: NIS 549 for 100 ml | Available at Super-Pharm, Hamashbir Lazarchan Lazarchan, BE, April, and selected perfumeries.

Mugler - A*Men Fantasm

A*Men Fantasm, the new fragrance from Mugler, introduces a gourmand, aromatic, amber scent. Mugler reveals the ultimate masculine temptation, releasing a seductive power derived from sensuality. A hot, edgy, and smoldering addiction, encapsulated in an impressive black bottle adorned with the brand's iconic silver star. A radical vision of burning femininity and sensual masculinity, intertwined by a common fragrant thread: an earthy patchouli heart wrapped in decadent gourmand accords. A tempting pineapple note for him, a stimulating coconut accord for her. Lively citrus and powerful dark chocolate create a vibrant burst of energy. Bergamot essence amplifies the intensity, with sweet aspects complemented by a cool, spicy pink pepper.

Price: NIS 489 for 100 ml | Available at Super-Pharm, Hamashbir Lazarchan Lazarchan, New Pharm, April, and selected perfumeries.

Versace - EROS ENERGY

The Italian fashion house launches a new men’s fragrance inspired by the stunning beauty of the Mediterranean coastline. This is the latest addition to the Eros collection, a unique fragrance with a powerful sillage and lasting presence. The refreshing wave of citrus and white amber provides a sense of strength, sexiness, and happiness that lasts all day. Gradual hints of pink pepper and blackcurrant add a sensual depth and surprising contrast, all wrapped in the warm embrace of patchouli and musk.

Price: NIS 419 for 100 ml | Available at Lilit, Super-Pharm, Hamashbir Lazarchan, April, BE, and selected stores.

Calvin Klein - CK One Essence

Thirty years after its first launch, CK One Essence pays tribute to the DNA of the original fragrance and celebrates its cultural legacy and evolution from a groundbreaking 90s scent to a modern-day icon. The perfume opens with vibrant top notes of Italian bergamot and orange, followed by carefully selected teas, including organic green tea. It finishes with a base of musk and a creamy, woody accord that gives the fragrance a fresh, pure, and sensual aroma.

Price: NIS 249 for 100 ml | Available at Super-Pharm, BE, Hamashbir Lazarchan, and online.

BOSS Tailoring

This line features eight essential men’s fragrances, each designed for a specific tradition, dress code, or occasion. According to the brand, each scent reflects the outfit it’s paired with, expressing the style of the brand through an elegant fragrance wardrobe. The collection serves as an olfactory representation of a sophisticated, masculine wardrobe.

Price range: NIS 895-992 for 100 ml | Available at selected Super-Pharm branches and BOSS stores.

Tom Ford - EAU D'OMBRÉ LEATHER

Fashion designer Tom Ford releases a new version of the famous Ombré Leather fragrance, originally launched in 2018. This scent reflects the landscape of his homeland with a new fragrance profile. The composition opens with the bright light of fresh ginger at dawn, blending with rich amber, leather, and sensual vanilla, all wrapped together in a refreshing spice blend. Saffron notes capture the essence of rich and luxurious leather, merging with carefully sun-dried vanilla pods that have basked in sunlight for four weeks. Together, they leave a trail of elegant and rugged scent, providing an aura of eternal seduction.

Price: NIS 440 for 50 ml | Available at Super-Pharm, Hamashbir Lazarchan, BE, April, Factory 54, Beyond Skin, and leading perfumeries.

De Kas Paris - Pink Pepper

We had to include a masculine scent for our living spaces, cars, fabrics, and more. The home fragrance brand DE KAS PARIS offers a scent we simply couldn’t resist. Pink Pepper is a spray combining fresh notes of pink pepper and white rose, with a deep base of musk and blonde woods. It creates a warm, intimate, and sophisticated atmosphere, perfect for anyone looking for a unique, refreshing sensory experience for any space.

Price: NIS 128 for 240 ml | Available at the brand’s store at 211 Ben Yehuda Street, Tel Aviv, and online.