Advertise with AI: Outbrain deepens collaboration with Microsoft

The international content recommendation platform Outbrain announces the expansion of cooperation with Microsoft and the use of the technological capabilities of the Azure Microsoft cloud platform in order to improve services for its customers. As part of the collaboration, Outbrain will expand its activities with Microsoft Azure in North America and integrate GenAI solutions based on Azure OpenAI, in order to integrate a variety of new services for its customers.

The GenAI solutions add a new layer of advanced services for Outbrain customers worldwide. Outbrain and Microsoft have a long shared history, including business and technology collaborations with Azure, MSN and Bing. Outbrain's platform serves approximately one billion users worldwide with over 10 billion content recommendations daily, on more than 7,000 content sites worldwide.  

Yossi Shekoi, Enterprise commercial DN Microsoft Israel: "We are happy to expand the existing partnership with Outbrain, to work for the joint growth of both companies, and to provide significant value through the integration of technological solutions for cost optimizations and commercial solutions. In addition, Microsoft will contribute to innovation at Outbrain, in light of the revolution of -Gen AI that she leads.” 

Yonatan Maman, CTO, Outbrain: "About two years after the initial move to Azure, we are happy to deepen the existing partnership between the companies. The further move to Azure will give Outbrain flexibility and innovation in managing the infrastructure for our advertising platform. In addition, the world of content recommendations is complex and competitive, and the use of solutions Innovative GenAI in Outbrain products, while cooperating with Microsoft, will contribute to Outbrain customers in Israel and around the world."