AI revolution in the living room: Transforming our viewing experience

In 2024, the difference between watching a movie and having a true cinematic experience is no longer limited to screen quality or resolution. As artificial intelligence (AI) reshapes every aspect of our lives, it’s also transforming home entertainment with a genuine revolution: intelligent processors that analyze every pixel in real-time, systems that learn our viewing preferences, and algorithms that dynamically adjust picture and sound quality—just as the director intended.

“This revolution encompasses every aspect of our viewing experience,” explains Nirit Cammara, LG TV product manager at Hayat Group. “The AI processor enhances every possible area of the TV—from picture and sound improvement to motion smoothing and every facet of the smart system, including Hebrew language support and an integrated chatbot.”

Revolutionizing Picture and Sound

At the heart of this revolution is LG’s new Alpha 11 processor, delivering a 70% improvement in graphics performance and 30% faster processing than the previous generation. “The new processor works intuitively, like the human brain,” Nirit emphasizes. “It no longer needs to compare every detail to a database as it did in the past. The result is faster, more efficient image processing, with the processor capable of dividing each frame into 5,000 parts to optimize colors, brightness, and contrast in each section.”

In the sound department, the system is no less impressive. “The processor adapts to the changing content,” Nirit explains. “For instance, during a soccer game, it enhances crowd noise to amplify the experience, while in a studio broadcast, it minimizes background noise to highlight the commentator’s voice.”

AI Serving the User

The technological revolution extends beyond picture and sound quality. The new webOS operating system allows users to create up to 10 different profiles, with personalized content recommendations and settings for each user. “The TV becomes highly personalized,” Nirit explains. “Each user can enjoy custom picture and sound settings, receive tailored viewing recommendations, and even get sports alerts that appear only in their profile.”

Another innovative feature is the integration of a Hebrew-speaking chatbot. “It’s almost like calling customer service,” Nirit notes. “For any question or issue, whether it’s a picture or sound problem or just a lack of understanding, there’s an instant response. And the system doesn’t just advise—it can also perform the fixes on its own.”

Secure Technology

One of the system’s significant advantages, as Nirit highlights, is its high level of security: “Unlike other systems, our system is closed and protected. The data is collected statistically only, ensuring maximum user privacy.”

A Special Opportunity

In November, LG is offering a special opportunity to join the smart home entertainment revolution. With attractive prices on the world-leading OLED screen series, including the B4, C4, G4, and M4 models, now is the ideal time to upgrade your home viewing experience. Special prices, starting at 6,490 shekels for OLED screens, make this advanced technology more accessible than ever.

Looking to the Future

“The TV is becoming the hub of the smart home,” concludes Nirit. “In the near future, we’ll see further developments in voice commands and integration with additional smart devices. The TV will become a kind of home center, enabling control over all the smart devices in the house. It’s no longer just a TV—it’s the digital heart of the modern home.”

In collaboration with LG