American makeup brand NARS opens seventh store in Israel

The American makeup brand NARS continues its trend of expansion in Israel with the announcement of the opening of a seventh store. 

The new NARS store, imported to Israel by Lilit Cosmetics, will open in the Ofer Grand Mall in Beersheba with an investment of NIS 1.2 million. The store covers an area of 45 square meters, and it will be possible to find the old brand products and the new collections, along with a personal service experience, the possibility of full professional makeup for events, and makeup tutorials from internationally certified makeup artists. The price range of the products ranges from NIS 95-250, similar for brand prices in Europe.

Yael Bilet Tzin, one of the company's owners and CEO of Lilit Retail: "The pace of opening brand stores has revealed the great demand and interest in the brand among Israelis, who for years used to purchase its products abroad and since its arrival in Israel can enjoy professional service by professional makeup artists and receive adjustments Personality and precision makeup, alongside a shopping experience never seen before in Israel.

"The opening of another store of the brand in these days, testifies to the national and business strength of Israel even in this difficult period, and we are confident that the new store will contribute together with the other businesses in Israel to ensure the continued growth of the Israeli economy."