Full Support: HOKA's New Running Shoes in a New Campaign

he world's leading running and walking shoe brand is launching a new model for the ARAHI family, introducing ARAHI 7. These shoes, part of the renowned DYNAMIC STABILITY category, provide high cushioning and perfect support through technological grip and polymer integration in the sole, alongside a low shoe weight. All these features establish ARAHI 7 as the leading supportive shoes in their category. 

The ARAHI 7 model is suitable for road running, walking, standing, and training, providing foot support at every stage of movement, specifically designed for those in need of support and stability. Thanks to their low weight, ventilated upper, high cushioning, and great stability, these shoes are suitable for all types of training, up to marathon running, and are especially suitable for runners and walkers who require both stability and support alongside freedom of movement and dynamism. Support is made possible by the two-part sole, where the combination of the two allows for natural and seamless movement, supporting runners and walkers with an external or internal pronation.

The sole is made of CMEVA, which is compressed EVA that provides high shock absorption and energy return with every step. The outer part of the sole has rubber for better grip on the running surface. The shoes themselves are vegan and made from recycled materials. 

One of the interesting innovations in the new model is the upper, which comes in a fashionable and breathable knitted design. The upper wraps around the midfoot with emphasis on the arch in a precise manner, and the knit is vegan and made from recycled materials, as are the laces. In addition, the tongue of the shoe has also been updated, making it softer and featuring two slots for a perfect fit for the foot structure. 

Meir Kaner, CEO of NEW RUN, the importer of HOKA in Israel, said: "We are starting 2024 with the new ARAHI 7 - the most advanced version of the shoe that provides exceptional support for those with overpronation or underpronation. The first shipment of the model has arrived in Israel in white, and additional colors will be available in the coming weeks." 

To launch the ARAHI 7 model, the brand is launching a digital campaign today on social networks, featuring sponsored athletes of HOKA who have been selected as ambassadors for the new model, thanks to their connection with the brand, which accompanies them in their daily lives - walking, running, competing, or leisure activities. HOKA's sponsored athletes were chosen to represent the brand due to their excellence, achievements in sports, the values they represent, and their contribution to promoting sports in Israel.

The presenters chosen are: athlete Ilana Dorfman, the Israeli champion in the 100 and 200-meter races, and Daniel Adler, a professional fitness trainer, the deputy Mr. Israel in natural bodybuilding for 2022, who recently returned from the European Championship and is training for the World Championship in natural bodybuilding.

Galit Biranbaum-Nevon, the marketing manager of HOKA Israel, says: "Our outstanding athletes fill us with great pride in Israel and worldwide, and we are very proud to put them in the forefront and represent the spirit of the HOKA brand in the Israeli sports scene, and now also to lead an Israeli campaign for the brand's new model."

The ARAHI 7 model is launched in Israel in white, with a rose gold option for women and a silver option for men. Additional colors of the model will be available in Israel during 2024. The model is vegan-friendly. Price: 700 shekels | Women's size range: 36 - 42 | Men's size range: 40 - 49. 

The HOKA ARAHI 7 shoes can be obtained at various stores throughout the country, at the official HOKA importer New Run's store, on their website, and through the WeShoes network.

New Run is the official importer of HOKA shoes in Israel. The company was founded in 2014 and specializes in the import and marketing of sports products. 

The company currently has two concept stores, one in the Mandarin complex in Tel Aviv and the second in the M Road Mall in Beit Hacharot. 

HOKA is one of the fastest-growing brands in the history of footwear. Since its inception in trail running in the French Alps, HOKA offers a combination of cushioning and support in shoes that provide a unique running experience. As a company, HOKA works and develops innovative solutions and designs that suit the needs of athletes at all levels - from the highest-level athletes to sports and running enthusiasts.