Transparent that is comfortable: The shapewear brand you must know

By MEITAL SHARABI/MAARIV

Published: FEBRUARY 19, 2024 21:36

NOODY, Orna Albovitz's fashionable shapewear brand, has launched a new collection and a special collaboration in the fashion compound and concept store of the Mishkite fashion house.

NOODY, Orna Albovitz's fashionable shapewear brand, launched a new collection and the collaboration in the fashion compound and concept store of the Mishkite fashion house.

As part of the launch, Orna Albovitz and Sharon Tal, a designer from the Mishkite fashion house, hosted women for a female empowerment meeting in honor of Valentine's Day, which included a meeting with stylist Sandra Ringler. Among the guests were: Ofira Asaig, Mor Silver, Mor Savid, Ksenia Trentol, Orna Deetz, Sharit Mishkite, Galit Sharzaki Farber, and other women.

NOODY (נודי) is a fashionable and exclusive clothing brand that offers daily shapewear for women of all ages and sizes. Our shapewear items are made from seamless stretch fabric. Thanks to the flexible and stretchy fabric, all items come in one size. The brand also offers a technological solution of seamless fabric that is knitted using advanced technology in Europe. The threads are very thin and flexible, stretching over the body and providing a sense of gathering and smoothing.

"From the first day we opened NOODY, we knew we would do everything to ensure that our production aligns with our values of protecting the Earth. Our items are knitted from quality seamless fabric in a way that leaves almost no waste in production, and the packaging is made from recycled paper. NOODY's designs are reversible so they are suitable for both sides, meaning you won't need to buy more than one item," said Albovitz.

Nir Tal, CEO of the fashion house Meshika: "We at Meshika believe that customers are thirsty for experiences and a community atmosphere, which is why we have opened a new concept store with a significant investment on Ossiskin Street in Ramat Hasharon that will be a home for Israeli creativity. This is part of a significant expansion initiative aimed at bringing the brand closer to an audience thirsty for quality Israeli design and trends."

Price: Starting at 162 shekels, at the concept store at Ossiskin 28, Ramat Hasharon.