Hollywood star chosen as an ambassador for the Kérastase hair brand

The Hollywood actress, Sidney Sweeney, who is considered an international icon of modern femininity, with the universal charm that has captured the hearts and imaginations of Generation Z and Generation Y alike, will lead a campaign for the luxury hair brand Crestas.

Rosa Carrico, global president of Crests, said of the choice: "Sydney is magnetic on and off screen, for me she is fearless with the roles she chooses to play, fearless to be herself unapologetically with so many skills and interests and fearless with Her hair, her beauty and her style. She speaks to her communities with passion, focus and a sense of humor that makes everyone feel like we know her right away. This is the Crestes woman. A woman who dares, a woman who embraces her journey."

Sidney Sweeney said about her choice: "I can't believe that I'm joining the Crestas family today and as the global brand ambassador. For me, it's a huge role to collaborate with such an iconic brand. I think there's something beautiful about being creative, being myself and believing with all my heart in my actions and actions." .

Sweeney was chosen for her ability to dare in all areas of life. As an actress and producer, her talent and passion brought her to the forefront of popular culture. She experienced a meteoric rise as an actress, breaking onto the television screen with iconic roles in two of the most culturally relevant and important series of our time; In the first season of the anthology series "The White Lotus" and the HBO drama series "Euphoria".

The success of the aforementioned series earned her two nominations for the Primetime Emmy Award in the same year, marking her as one of the most desirable and sought-after actresses in the world. She returned to the cinema screen in the romantic comedy 'Just Not You' and the action thriller 'Madame and B.' For the first time with her appearances in the television series "All on the Face!", "The Handmaid's Tale", and the mini-series "Sharp Objects". In 2019, she played in Quentin Tarantino's film "Once Upon a Time in Hollywood", and in 2023, she portrayed Reality Winner (an ') in the biographical drama film "Reality" (An').