SACARA and Hadar Tal in a joint initiative for female empowerment

As part of the collaboration, empowering sentences for women are revealed around the brand's story, to encourage a deep discussion of the concept of beauty and positive thinking

The joint activity of the skincare brand SACARA and content creator Hadar Tal is based on content sentences written especially by Tal on beauty and positive thinking, for example: "Beauty is not measured by your skin but by your light", "It's not what you put on your face, it's the face" , "Before you look in the mirror and put on make-up, make sure you look in the mirror and brag", and more...

The empowering sentences will be printed on the online packages, postcards and other elements that will be distributed in the chain's branches and with every purchase on the website. The sentences will also be integrated into all the brand's digital and social assets, including on the Instagram page of SACARA Live series with Hadar Tal on the need to create a positive thought and discuss the concept of what beauty is.

Ido Lavi, VP of Marketing at the SACARA network: "As part of our ambition as a brand, to strengthen our customers' sense of security, we created an activity that combines content that opens a discussion and reflects on the concepts of 'beauty', 'wholeness' and 'security.'

Any discourse on beauty cannot exist only around externalities. And so in the activity with Hadar Tal, we aimed to bring to light additional layers capable of strengthening the sense of security of our customers, beyond our main goal which is to make quality beauty products accessible at accessible prices.

Among the empowerment phrases that will lead the move: "Before you look in the mirror and put on make-up, make sure you look in the mirror and brag", "Beauty is not measured by your skin but by your light", "It's not what you put on your face, it's the face", "The only thing you have to do to To be beautiful is to understand that you don't have to do anything already", "Self-love is to understand that makeup can change the way my eyes look but only I can change what my eyes see" and more.

Network star Hadar Tal has the Instagram page "Words without filter" with 105 thousand followers. Tal writes insights, short sentences and texts from her life journey, focusing on dealing with and being able to overcome difficulties such as loss, stuttering, social difficulties, anorexia and eating disorders.

The page "Words without filter" on the social network, concentrates the insights she acquired, from the worlds of positive psychology, personal development, motivation and self-help. The new products can be obtained in all branches of the SACARA network throughout the country and online