"Recruited family": benefits for the families of the fighters- Family Day

By LEE SIVILIA

Published: FEBRUARY 21, 2024 13:09

"Recruited family": benefits for the families of the fighters in honor of Family Day / (photo credit: PUBLIC RELATIONS) — "Recruited family": benefits for the families of the fighters in honor of Family Day /

(photo credit: PUBLIC RELATIONS)

The Ofer shopping mall chain launches the campaign 'A mobilized family' for Family Day in collaboration with the association 'The Angels of Eran' and 'Fighting for the Home'.

As part of the campaign, special benefits, discounts and promotions will be granted to female reservists in the group's 18 malls throughout the country

On the occasion of Family Day this week (February 9), the Ofer shopping malls chain is launching a campaign called 'A Mobilized Family', in which 18 Ofer shopping malls across the country will provide special benefits, discounts and promotions to the women of Milamen, soldiers, men and women of the security forces and all family members. In addition, magnets and clothespins will be distributed in Ofer shopping malls to the women of the military.

About NIS 400,000 has been invested in the 'Recruited Family' campaign that will be released today (4.2) digitally, in advertising in shopping malls and in activity on social networks, and the presenter Adi Ashkenazi will star in it.

Saying goodbye to the families of the soldiers in the home and on the front: special benefits at Ofer shopping malls in honor of Family Day / (credit: ALON SHAFRANSKY)

The activity will be held in collaboration with the association "The Angels of Eran" and the forum 'Fighting for the Home' and includes a wide range of benefits for 3 weeks (between the dates 4-24.2) of the leading brands in a wide variety of categories: food products, housewares, footwear, fashion, products Makeup, care, cosmetics, optics, children's products, toys and games, books, textiles, optics, bags and more.

The "Angels of Eran" association, which operates and initiates since the first day of the "Iron Swords" war from the expo complex in Tel Aviv, for the sake of the affected communities, stated: "As we have done since October 7, we continue to donate for the residents of the south, the north, the IDF soldiers and members of the security forces. The "Recruited Family" project with Ofer Malls aims to benefit the families of the fighters who remained in the home front. We will continue and do everything to provide physical and mental help to each and every person who was harmed by this damned war."

Presenter Adi Ashkenazi will star in Ofer Malls' ''Recruited Family'' campaign in honor of Family Day / (credit: ALON SHAFRANSKY)

Among the benefits and promotions: Nimrod shoes 35% discount, Tzomat Books Mankala game for NIS 34.90 instead of NIS 64.90, Ricochet towel for NIS 9.90 instead of NIS 24.90, in the Arad towel chain a wide variety of discounts such as a kerbolit blanket for NIS 116 instead of NIS 429, In the Yolo chain, a neon lamp for a room for NIS 70 instead of NIS 100, in the Food Appel chain, a porcelain magim quartet for NIS 80 instead of NIS 120, and more.

The Ofer Mall chain from the Melisron Group has 18 malls across the country: Ofer Ramat Aviv Mall, Ofer Naharia Mall, Ofer Center Nof HaGalil, Hutsat Hamfaretz Outlet, Ofer Haryon - Kiryot, Ofer Grand Mall - Haifa, Ofer Hadera, Ofer Hasharon - Netanya, Ofer Mall Hagadol - Pat, Ofer Sirkin -Pat, Ofer Marom - Ramat Gan, Ofer Hgiva - Givat Shmuel, Ofer Havyanar - Nes Ziona, Ofer Rehovot, Ofer Billo Center Outlet, Ofer Adumim - Ma'ale Adumim, Ofer Harel Mall, Ofer Grand Canyon Beersheba.