The growth strategy of the Be Pharm chain: opens 3 new branches
As part of the strategy to expand its deployment all over the country, the Be Pharm chain opens three new branches that join the 96 active chain branches.
During the year 2024, approximately ten additional branches of the Be Pharma chain from Shufersal Group are expected to open, with the average area of the branches being approximately 400 square meters. The new branches will include a pharmacy department that provides prescription and non-prescription drugs for members of all health insurance funds, as well as prescriptions for regular IDF soldiers and in reserve.
In addition, the new branches will also establish a cosmetics and beauty department with perfume, care, make-up and a wide and upgraded professional hair restoration category, a department offering toiletries and hygiene products, perfume and home atmosphere, baby products, creams and cleaning products and textiles, a nature department offering natural products, vitamins and wild products medical, the first dermo cosmetic department of its kind.
Einat Peled Shapira, CEO of the Be pharmacy chain from Shufersal: "The opening of the new branches is another step in the process of growth and expansion of the chain and strengthening competition in the pharmaceutical market in Israel, while deepening the layout that allows accessibility to all customers and sectors in Israel. Be branches offer an affordable pharmacy and shopping experience with a variety of desirable products and brands alongside unique and ground-breaking home brands.
The chain makes the pharma, medicine and beauty services accessible by online delivery and also by immediate delivery through the Volt service. The Be chain has 96 branches across the country in addition to the online site."
The Be Farm chain continues to expand and opens three new branches in Ramla, Sahnin and Or Akiva, in central locations in the city.
The branch in Or Akiva was opened in the Or Yam neighborhood, in the "Or Yam Center" shopping center, this is the first branch of the chain and has an area of about 400 square meters, another first branch in the city was also opened in the city of Ramla in the Neve Doron neighborhood and an area of about 400 square meters and the first branch in Sahnin In a central location and its area is about 400 square meters.
Jerusalem Post Store
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