Netta Alchemister launches a product in a new category

BYNETA the care and beauty brand of businesswoman, entrepreneur and model Neta Alchemister and the largest cosmetics group in Israel, "Lilit Cosmetics" are launching the hair category with: BYNETA CONTROL FREAK wax clay for styling and sculpting the hair to achieve a natural look with a matte finish. The product allows you to create any hairstyle using the unique formula to create long-lasting results and a natural matte finish. Suitable for all hair types, even for straightened hair.Recommended price: NIS 79.

For the first time, the beverage company "Yafora" enters the alcohol brand Schweppes with a new series of cocktails combined with 5% alcohol: the new series of cocktails, ready to drink in four favorite and classic flavors containing 5% real and high-quality alcohol. The cocktails in my taste: Rishon vodka, gin and tonic, mojito and lemonade, are suitable for entertaining and drinking at home, where you want, when you want and with zero effort.Recommended price: NIS 13.90.

The luxury care brand NUXE launches a new fragrance for the flagship Huile Prodigieuse series and introduces the neroli scent. New organic dry oil, with a silky texture with a formula of 100% natural origin, improves the skin and gives it a radiant, natural and beautiful appearance.Recommended price: NIS 180.

GIGI Laboratories launches the 3D HYALU FILL series: a moisturizing series for the care of the skin of the face, eyes and lips that provides moisture throughout the day with a commitment to a significant improvement in the appearance of the face in just 28 days. Series products: Multi Power H.A Buster facial serum containing an active combination of hyaluronic acid complex, powerful eye cream enriched with three sizes of hyaluronic acid and Lips Treatment Balm cream with a rich and soothing texture for lip care, prevention of dryness dryness, redness and protection against radiation and environmental damage.Recommended price: NIS 699.

The care brand PAYOT PARIS launches a new care series Payot paris SOURCE, a new care series for a multi-sensory experience, which provides rich and intense moisture for 48 to 72 hours, while regulating the moisture in the skin and an innovative formula based on ADPTOGEN plants. The series includes four moisturizing products: a rich moisturizing cream for up to 48 hours, an intensive moisturizing gel for up to 48 hours, a moisturizing plumping infusion, and a serum for intensive moisturizing for 72 hours.Price range: NIS 129-179.

The international care brand Garnier launches a deep cleansing soap with moisture that helps clean dirt and oils on the skin, thoroughly removes makeup and reduces the appearance of skin imperfections: Garnier Pure Active. The new soap reduces the appearance of open pores in the skin and helps reduce uneven skin texture while protecting the skin barrier.Recommended price: NIS 39.90.

The American hair care brand HASK is launching two new hair care products: a keratin spray and a 5-in-1 argan oil spray. without the need to wash the hair. And also suitable for straightened hair.Recommended price: NIS 34.90.

VICHY, the dermo-cosmetics brand, expands the LIFTACTIV SPECIALIST care series and launches: retinol serum for the treatment of the appearance of all types of wrinkles, helps reduce the appearance of deep wrinkles, and helps the regeneration of skin cells.Recommended price: NIS 249.

The Dove care brand, known in Israel in the worlds of deodorants, skin care and hair care, launches the Dove shampoo and conditioner series for long and damaged hair. The new series helps to reduce hair breakage 4 times*, for longer hair and healthier looking hair.Recommended price: 23.90-15.90 shekels.

Katris launches ONE STEP SKIN PERFECTOR: Looking for a one-step routine? This product combines everything we need and at the same time is a moisturizing primer, offers quality care, medium protection from the sun and a subtle shade - all in just one product! Also contains SPF 20 that protects the face from UV rays. Total time saver for the morning beauty routine.Recommended price: NIS 25.