Omer Adam Advances Eyewear Chain's Growth

The "Opticana" chain announced that it is currently opening the first flagship store for the Catalia brand. The store will open in the Azrieli Mall facing the sea in Eilat, covering an area of 50 square meters.

The Catalia store will offer about 500 models of sunglasses and prescription glasses that combine trendy designs alongside classic ones, so that everyone can find the pair that suits them.

Catalia and Opticana have inscribed sustainability as a value on their flag and therefore use "eco-friendly" raw materials. In addition, the brand's eyeglasses incorporate advanced materials such as titanium, or have hinges with a rigid inner addition made of stainless steel. The frames are lightweight, flexible, and hypoallergenic.

The Catalia brand has relatively quickly penetrated the Israeli market, thanks in large part to the main presenters, Omer Adam and Yael Shelbia. Until now, the brand's eyewear could be found in the Opticana chain stores, under collaborations with many influencers. This is an important step for the brand, which for the first time is embarking on an independent path, expected to make it accessible to the young and trend-loving audience.

In stores, you can see throughout the year the four annual collections, as well as new drops that allow for constant renewal in accordance with the hottest trends.

Elroi Turgeman, CEO of Opticana: "In light of the great success of the brand with public affection and the increase in sales at Opticana branches, the eyewear brand Cataliya is moving to the next stage and will also stand as an independent chain of stores and kiosks. The flagship store is currently being established at the Mall Across from the Sea in Eilat. The choice of Eilat stemmed from the great belief in the city and the fact that it will return to be a focal point of pilgrimage for many Israelis from all over the country. Furthermore, following the inspiring work during the war by our presenter Omer Adam, we chose to strengthen the economy of the city of Eilat. In the future, a number of kiosks will be established in selected malls across the country. The brand Cataliya is an exceptional brand in the Israeli eyewear market that combines extraordinary design and quality from the most advanced materials in the field, under the professional optometric umbrella of Opticana with an accessible price, making it a winning recipe."