Linor Abergil will lead the "Women Ride Forward" event on Women's Day

Elber Moto, an importer of Triumph and Harley Davidson motorcycles in Israel, announced a special network campaign and a record event with the participation of Linor Abergil in honor of International Women's Day, which will be celebrated on March 8. The campaign is dedicated to the influential and powerful women in Israeli society, as a token of appreciation for their achievements and the promotion of significant female empowerment through the Harley-Davidson brand, which is seen by many as distinctly masculine.

As part of this initiative, Albert Moto will distribute boxes to approximately 80 prominent women who contributed to Israeli society in various fields, both in the "Iron Swords" war and in routine. Women who symbolize strength, resilience and the resounding adventurous spirit of the brand.

Also, the company, in cooperation with the content company "Sherotonim", created a humorous animated video for this week that will be distributed online and on the various social media, where surfers will be able to participate in the activity and also win boxes.

The highlight event will be held this Friday at the Harley Davidson flagship store in Tel Aviv, where Lenor Abergil, actress, businesswoman and the beauty queen of Israel and Miss World for 1998, will give a special lecture about the power of women and the fascinating challenges she experienced along the way. After that, the "Harley Riders" community of women will go on a joint show ride that celebrates female power.

Elber Moto invites riders to join this celebration of Women's Day, take part in the joint ride and follow the campaign on social networks. The company encourages the community to use the hashtag #שנישריקוטותקדימה in order to amplify the message and encourage more and more women and men to join.

Daniel Freeman, CEO of Albert Moto, expressed the company's enthusiasm for the campaign: "International Women's Day is a perfect opportunity for us to celebrate the amazing achievements of women in society. Through the campaign, we aim to encourage more women to break barriers and pursue their passions fearlessly. Waiting for the day when we see more and more women riding on the road."