New on the shelf

The Estee Lauder luxury cosmetics brand is proud to launch: The Estee Lauder - Luxury Collection

A luxury perfume collection that includes 8 fragrances inspired by the sense of wonder, excitement and sensuality that the most exciting moments in nature give us, for an immersive experience. The fragrances in the collection:

Tender Light - a golden kingdom of senses. The perfume awakens, illuminates and invigorates and leaves a feeling of radiant vitality. Fragrance family: green citrus. The notes: the fresh scent of Chinese tea surrounded by bergamot and velvety Florentine iris, all bathed in the warmth and joy of sunlight. Evokes feelings of: positivity and joy

Sensuous Stars - an irresistible breeze, floating breathlessly among the stars. Fragrance family: Fruity shifar. The notes: Chinese plum wrapped in a rich essence of iris and French lavender, its like a walk under a starry sky. Evokes feelings of: calmness and joy

Dream Dusk - an endless dream leading into the beauty of the night. Fragrance family: marine florals. The notes: A cherry blossom accord captures the fragrance of a spring flower and mingles with crisp buds of gooseberry and geranium, magical like a secret garden at twilight. Evokes feelings of: elation and cheerfulness

Radiant Mirage - a vision of mirages that is always around you but remains out of your reach. Fragrance family: white floral, woody. The notes: the white blossom of jasmine sambac contrasts with the warmth of sandalwood and patchouli. An optimistic and exciting fragrance like going on a new adventure. Evokes feelings of: positivity and optimism.

Desert Eden - a new adventure for the mind, body and soul. Fragrance family: woody floral. The notes: sandalwood enriched with the radiant light of Turkish rose and frankincense, as seductive as the desert awakening at dawn. Evokes feelings of: confidence and energy

Blushing Sands - a rich oasis of refined depths, sensuality and light. Fragrance family: Vetiver thenote trees: the dreamy scent of Vetiver is intensified by the spicy freshness of pink pepper, a combination of light woods and fresh spices creates a spectacular experience like a rosy beach. Evokes feelings of: calmness and sensuality

Paradise Moon - an untamable, unruly and wild paradise. Fragrance family: floral leatherNotes: three osmanthus varieties surrounded by citrus oil and a burnt and untamed leather accord, magical like a forest in the moonlight. Evokes feelings of: joy and confidence

Infinite Sky - waves of pure happiness. Fragrance family: spicy and fruity amber. The notes: an aura of golden sensuality radiates from the scent of Szechuan pepper and is balanced by the smoky sweetness of Madagascar vanilla and scorching leatherwood. Bright as the twilight sky. Evokes feelings of: confidence and sensuality.

The design of the bottle - each of the perfumes in the collection is housed in a flute-like glass bottle decorated with a golden rope inspired by the packaging created by Ms. Estee Lauder and currently kept in the company's archives. The bottle was specially designed for the luxury collection.

Content: 100 ml Consumer price: NIS 715 | Content: 40 ml Consumer price: NIS 400 | Content: 4 ml Consumer price: NIS 79 | Sample pack of 8 fragrances 2 ml each. Consumer price: NIS 95 A box of 8 reduced perfumes, 4 ml each. Price to the consumer: 380 NIS | On the occasion of the launch and until 14.2: when buying any 100 ml perfume from the luxury perfume collection, the customer will receive a 4 ml Tender Light perfume as a gift, worth 79 NIS

to obtain At the Estee Lauder flagship store in Ayalon Mall, Reg, at the Estee Lauder online site, and at the Glam network.

SR COSMETICS launches:

lightening cream that prevents pigmentation spots WHITE BRIGHT The international skincare brand launches a lightening cream from the orchid series that helps correct the appearance of dark spots on the skin and prevent hyperpigmentation spots at all levels. This is a cream from a series of natural products embodied in unique medicinal plants combined with molecular extracts produced from the orchid plant suitable for all skin types and shades.

The cream combines three significant ingredients: orchid oil, blackcurrant extracts and cold-pressed organic cannabis oil, which activate receptors that contribute to brightening, calming, reducing the appearance of wrinkles, along with increasing the firmness and elasticity of the skin. Besides the treatment of pigmentation, the purpose of the cream is to treat the healing of the problem of acne wounds, and delay the aging of the skin.

Consumer price: NIS 328. Contains: 30 ml.

Available at the company's licensed beauticians and on the "SR COSMETUCS" website

Chava Zingboim presents:

White & Bright Cream, an innovation in the treatment of pigmentation, treatment of the cause in the depth of the skin. The cream has a triple action for lightening skin spots (pigmentation) and preventing the appearance of future pigmentation, contains innovative active ingredients and is suitable for use in the winter period, a period when the percentage of exposure to the sun is low.

Uniqueness and benefits of the formula: clarifies and brightens the facial skin by focusing on all types of visible pigmentation. Inhibits the appearance of future pigmentation spots and helps create an even and glowing skin tone. Enables powerful anti-aging activity. The result - an improvement in the appearance of wrinkles, wrinkles and dryness, along with an increase in the firmness and elasticity of the skin. And all this as an addition to a powerful clarification activity.

The price is NIS 420 for 30 ml, it can be purchased through licensed beauticians using the Hava Zingboim method. For the full list of beauticians: havazingboim.co.i

The international skin care brand 'Garnier' launches:

A night cream based on the purity of lavender oil and hyaluronic acid The brand 'Garnier' expands the organic skin care series Bio and launches a night cream suitable for all skin types, dermatologically tested, designed to improve the appearance of wrinkles, enrich and restore life and skin elasticity.

The result: in the morning, the skin looks fresher, the wrinkles will be less visible. The cream is based on organic lavender oil known for its properties that help restore the skin, argan oil, hyaluronic acid from plant sources and jojoba oil. Contains a vegan formula and ingredients of organic origin. Garnier is committed to "green beauty", and following its environmental steps, the cream jar and packaging are recyclable.

The recommended price for the consumer: NIS 55 for 50 ml. Available at the pharmacy chains and selected stores.

Pinook launches a campaign for Family Day with the presenter:

Michal Daliot (Super Nanny) The care brand "Pinook" has accompanied the Israeli consumer for years, but makes sure to innovate throughout the year with new products, now and in honor of Family Day, the brand is launching an extensive campaign with a new marketing language and an announcement of A new face for the brand - Michal Daliot - which we all remember as the Israeli "Super Nanny".

As part of the campaign, a television and digital advertisement will appear, in which Michal Daliot visits the home of an Israeli family and helps each of the family members understand that each of them has their own "treat". As part of the move, a limited and designed edition of "Treat" will be launched for Family Day, with a unique illustration and the title "My family's treat".

The entrepreneur Mor Maman, owner of the brand "More Maman Cosmetics", launches a purple blush stick, the trend that conquered Tiktok around the world, which earned the hashtag Purple Blush conquers social networks. A series of international stars such as Rihanna and Selena Gomez flaunt the coveted product and now Mor Maman is launching its version to the Israeli audience for the first time in the country.

The makeup and care brand Mor Maman Cosmetics presents: the purple blush stick with PH technology that matches the shade of the blush to the skin tone. The product contains the blush on one side of the stick and a blur and shading brush on the other. The price: NIS 146. Available on the online website and in the James Richardson Duty Free store.

The leading American brand for beauty tools, Tweezerman, arrives in Israel more than 40 years ago, Tweezerman began its journey to provide quality tools to the beauty industry. Over the years, the brand has collected 29 Best of Beauty awards, with the brand's iconic tweezers alone breaking a record of 21 wins in the category. The range of Tweezerman products that will be sold in Israel includes the brand's acclaimed tweezers, the brand's eyelash curler, eyebrow shaping products, skin care tools and more - when in the future the range of products will expand to other areas.

Among the brand's luxuries: tweezers, an eyelash curler, a set of styling scissors and an eyebrow brush, a lighted mirror that magnifies 10 times and hard nail pliers.

Price range: NIS 80-170.

Available in the Super-Pharm network, in branches and on the Super-Pharm online website, and in Nail Studio branches nationwide

The Citizen Promaster Tough watch arrives in Israel and invites you to try to break it to the new watch from Citizen, nothing will happen even if it falls from your hand, you dive with it in the depths of the ocean or you go on a ski vacation with it at an extremely low temperature.

The Citizen Promaster Tough titanium-coated steel watch, which is considered the strongest of its kind in the world, will withstand any terrain conditions with ease. The watch consists of one piece and advanced materials that give it complete resistance to shocks and blows. The body of the watch contains a titanium coating that is 5 times harder than steel and completely resistant to scratches and shocks. The watch strap is made of powerful stainless steel and the face of the watch is covered with a luxurious sapphire crystal glass that is also resistant to scratches.

A battery-free Eco-Drive solar charging system allows the watch to be charged easily anywhere and luminous Super LumiNova hands provide light that is up to 10 times brighter than the east, allowing the watch to be seen in all terrain conditions and shining twice as bright as the usual time.

The price: NIS 2,590. Warranty: two years from the official importer available on the Gentleman network

Strong suction power and an automatic emptying station for Mi Robot Vacuum Mop 2 from Xiaomi The Hamilton Group, importer of Xiaomi products to Israel, is launching one of the series with advanced developments.One of the main innovations in the series is found in the ultra-senior device of the series, which uses advanced technology that allows connection to an automatic emptying station for the vacuum cleaner, which is purchased separately, so that the vacuum cleaner can be used for up to 10 cleaning cycles without the need to empty the tank.The vacuum cleaner's sensors create a map of the house and thus it knows at any given moment where it is, detects obstacles and enables a smooth cleaning operation.

The vacuum cleaner knows how to return to charging independently when the battery is at less than 15%, and upon completion of 80% charging returns to exactly the same point where it stopped working. The vacuum cleaners have Japanese motors that allow a particularly strong suction power that helps the vacuum cleaner to perform an operation in 4 different suction powers.

A powerful battery is integrated in the vacuum cleaners, which allows increased pumping time and extensive area coverage. The price for this model: NIS 999. Available at selected electrical stores

More relevant than ever?

Infrared ear thermometer Ft58 by Beurer The Beurer brand launches an infrared ear thermometer for hygienic, easy and safe measurement of body temperature through the ear, suitable for measurement for all members of the household, except for babies due to the ear canal being too small. The ear thermometer offers: 10 interchangeable disposable heads, measurement time of a few seconds, voice indication when the measurement is complete, warning sound when measuring 37.5 Celsius, option to measure the temperature of objects, displays measurements in °C and °F, displays the room temperature, A happy smiley display that everything is normal and sad above 38°C, an automatic shut-off function to save battery, a storage box and a 3-year warranty. The price: NIS 169.

Available in the Superpharm network.

The FREE brand launches a new flavor for granola: cocoa and coffee with nuts. The new granola is made of only natural ingredients, without added sugar or oil, vegan and rich in dietary fiber. Also, the source of sweetness in granola is natural silane. The new granola joins the granola series of the FREE brand, it has a rich and unique taste of coffee and cocoa that combines a refined bitterness and is suitable for a meal with yogurt or milk, as a healthy snack together with fruit, or for snacking straight from the bag. The packaging is easy to use and has a resealable closure so that the freshness is preserved for a long time, recommended price for the consumer: NIS 13-17. The granola is marketed in a bag containing 300 grams. Can be obtained in the food and marketing chains

Osem expands the pretzel spoons series and introduces: pretzel spoons with spicy chili flavor. The new edition is available on the shelves starting January 2022 and is designed to surprise pretzel consumers with a spicy, powerful and spicy taste. The spoon pretzel series was first launched in May 2019 and created an innovative consumer experience in the worlds of pretzels.

From a study conducted by Osem-Nestle, it appears that 40 percent of pretzel consumers usually dip pretzels in various dips such as cheese, tahini and hummus. Pretzel spoons with spicy chili flavor, like the other products of the series, is thin, tasty and crispy, suitable and very convenient to eat with a dip. The packaging of the new spoon pretzels stands out and is different from the appearance of the other red barn pretzel packages, and the chili on top of the package illustrates the spiciness of the product.

The Daily's chain launches the winter menu Daily's from Super-Pharm launches the winter menu and will offer a variety of new hot dishes and salads, including the Sloppy Joe dish (beef tortilla), stir-fried noodles with meat and vegan noodles, fish fillet dish Juicy, Jerusalem salad and Roquefort salad. Dish prices range from NIS 35 to NIS 45. The dishes will be included in all Daily's branches in Herzliya Pituach, Sharona Tel Aviv, Yigal Alon Tel Aviv, Jerusalem, and in the stock exchange complex in Ramat Gan.

Burgranch, the Israeli hamburger chain, is celebrating Family Day for an entire week, the chain will offer a family combo (including 2 hamburgers, 2 children's hamburgers, mixed toppings, 4 drinks, 2 surprises) at a special price. The sale also includes deliveries and will apply for a whole week from Sunday to Thursday on January 30 to February 3 inclusive. The special price for the family combo: NIS 99 (instead of NIS 132)

'Tomato Pizza' - Pizza Margherita with Mozzarella, now in a frozen home delivery version. The legendary pizza from Shinkin Street, with the thin crust, can be in your kitchen today. Italian style pizza: with crispy dough from a unique flour mixture, fresh tomato sauce and mozzarella cheese on top, made from fresh natural ingredients only. The price: NIS 80 for a box of 3 frozen pizzas. Available in deliveries only through the website.

New from Yoplait: a series with a creamy and rich texture - OLALA - yogurt that is a Yoplait dessert, a yogurt brand from Tnuva, returns to its French roots and launches the Yoplait series OLALA - a new series of vanilla-flavored yogurt with a velvety and luxurious texture plus layers in a variety of French dessert flavors The launch of OLALA brings good news to consumers The loyal brand and new experimenters, who are looking for the perfect combination between the health benefits of yogurt, and an experience of taste and indulgence. With this launch, Tnuva chose to expand the portfolio with popular flavors from the worlds of French desserts, such as tarte tatin and crème brûlée that offer a feast of flavors in the mouth. The series will include five flavors with the basic flavor being vanilla with a layer at the bottom in the flavor of tart tatin, crème brûlée, salted caramel, lemon meringue and another strawberry flavor. Price range according to the Pricez website: NIS 3.30-5.40. Can be obtained in the marketing and food chains

The 'Max Brenner' chain launches a winter menu based on the purity of strawberries 'Max Brenner' launches its beloved winter menu in the chain's branches, in which a variety of new and special dishes based on strawberries and chocolate are offered, among them: Strawberry Waffle Fruity - waffles with fresh strawberries and hops, chocolate chips White, waffle balls and hot chocolate poured on top.

The price: 66 NIS Strawberry Shanty - white chocolate shanty cream, fresh strawberries and pieces of white chocolate, indulgent whipped cream and cookie crumble on top - the price: 62 NIS Salted Caramel Chocolate - pure and warm milk chocolate with vanilla cream, caramel, sea salt and whipped cream - 28 NIS Crepe Cheesecake and strawberries - crepe with mascarpone, crumble, fresh strawberries, white chocolate chips, vanilla cream ice cream and hot chocolate poured on top - price: 66 NIS hot apple cider with cinnamon sticks - 22 NIS. Extra wine for cider NIS 7. A menu is offered in all chain branches throughout the country and on the WOLT app

Havoc Tzuk Deli presents a connoisseur's culinary delicacy: Stone Yogurt "The Parmesan of the Middle East" This is yogurt from which all the liquid has been removed, its texture is solid and it is usually made from sheep's milk which gives it a distinct taste. It has a complex umami taste, a distinct aroma of sheep's milk, and a rich sour taste that enriches a variety of foods.

Orders can be placed through the delicatessen website or by phone: 077-5155905

A new product from "Willy Food" in honor of International Popcorn Day The average Israeli consumes an average of 3.6 kg of popcorn per year, and this is reason to celebrate: the "Willy Food" company is launching today a popcorn snack in chocolate, caramel, coconut and fruit flavors that will be sold in selected stores and marketing chains in Recently, it was announced that a third of households in Israel include popcorn in their shopping basket, and an average family prepares three bags of corn kernels that crackle in the home microwave a month.

Since the reform began, in which popcorn and snacks can be brought from home to movie theaters, Israelis are looking for the next sweet thing - and now it is Comes and as always at "Willy Food" with direct import from the best producers in the world. The product is sold at an average price of NIS 7.90 and comes in chocolate, caramel, coconut and fruit flavors.

Osem launches an innovation: Bamba INSIDE OUT - the nougat on the outside and the peanuts on the inside The unique taste and the beloved combination between nougat and peanut butter gives a double and indulgent experience to Bamba lovers of all ages.

Bamba Nougat is one of the most favorite snacks among Israeli consumers. Because of this, BOsem thought of a unique way to get out of the box and produce an inverted version of Bamba Nougat, when for the first time the nougat will be outside and the peanuts inside. Bamba INSIDE OUT will be sold in 60 gram and 130 gram packages in all marketing and food chains.

Oreo in collaboration with Batman on the occasion of the release of the new movie Oreo, is launching a limited edition of the beloved cookie and the exclusive partnership was created in advance of the release of the new feature film in March 2022. Starting in January, fans will be able to lay their hands on a package of Oreo cookies inspired by the city of Gotham when On the cookie with a unique embossment of the iconic silhouette of Batman. By scanning a QR code that will appear on the packaging, fans will be able to explore the bat cave virtually, where they will try to solve puzzles left for them by the "riddle man".

In addition, consumers will be able to play a memory game, where the fastest solvers will be able to win attractive prizes, including hundreds of double tickets to the new movie and dozens of limited edition Oreo Batman hats. The first prize winner will enjoy a flight for two to London (2 nights) which includes a private screening of the film, photos with the Batmobile at the secret location of the legendary vehicle at Warner Bros. facilities, and a private dinner for the winners. The activity will take place in Israel between February 14-27.

The price - Oreo roll 154 grams: NIS 6-8 Oreo box 176 grams: NIS 7-9

New from Nescafe Tasters Choice: Nescafe 200g jar + cup of coffee on the go The new NESCAFÉ package includes: a Nescafe Taster's Choice 200g jar and a quality, designed and branded TO GO coffee cup, which allows you to enjoy hot coffee on the go. The case is launched in a special and limited edition. Can be obtained in the selected marketing networks.