Brand news: renewing for spring with fashion, textiles and grooming

The luxury make-up, care and perfume brand Estee Lauder launches a host of spring surprises.

The first is a new fragrance that enhances the love story of Beautiful Magnolia, a sensual and passionate fragrance in which every note creates a whirlwind of intoxicating emotions.

The campaign is led by the global brand ambassador Ana de Armas who breathes life into the immersive love story of the new Intense Beautiful Magnolia is the next chapter in the magical love story the moment you dare to love.

EDP is a floral fragrance including a blend of magnolia oil, violets, iris, patchouli, and vanilla bean, magnolia flower, cedar wood, and lumina musk. More at Estee Lauder, a new collection of lipsticks in the Pure Color Lip series - a series of durable liquid lipsticks with bright, powerful pigment in a velvety texture with a matte finish that join the Pure Color Lip lipstick collection, which includes over 100 shades in different textures. The Pure Color Whipped Matte Lip Color collection includes liquid lipsticks that transform with the stroke of a brush from a creamy mousse-like texture, to a powder with a velvety texture with durability and a powerful lip look with a velvety matte finish for 12 hours.

The lipstick has a woolly texture applicator with an angular structure that ends in a spatula-like flat tip. It smoothes, hugs and lines the lips with a rich formula that contains nourishing moisture components including natural moringa butter in a soft and comfortable place, and hyaluronic acid for immediate moisture. There are 9 shades in the collection, from brown, through peach, nud, pink, red orange to deep plum purple.You can try on each of the shades on the Estee Lauder online site and adjust the exact shade using a technological tool called Virtual try on. And a last but not least surprise, for Advanced Night Repair - the iconic serum that has been leading in its field for 40 years, a special size of 115 ml so that the little brown bottle is not so small anymore, the launch of the Night Repair Advanced serum in 1982 was a defining moment in the history of skin care, For the first time, the concept of skin care became skin repair, and the importance of the night as the best period of time for repair was emphasized.

In the last 40 years, the Estee Lauder brand has continued to revolutionize nighttime skin care and is considered an expert in nighttime skin care and beyond. The formula was updated only 4 times in its 40 years, the product was recommended for use even during the day and each launch appeared for the first time as unprecedented in innovative skin care research, with the most recent Advanced Night Repair being the most comprehensive to date, with Chronolux™ Power Signal technology, protected by a patent until 2033. With such a legacy of technological innovation and inspiration, the brown bottle continues to be one of the best-selling and best-loved products in the brand's history, and now is the time to celebrate in a big way. Advanced Night Repair works night and day to help the skin maximize its natural repair and protection rate, during sleep it helps the skin optimize its natural night repair process, a high concentration of hyaluronic acid helps lock in moisture for 72 hours in order to create the optimal environment for the natural repair process of the skin, it helps protect the skin from environmental damage and the visible effects of damage caused by environmental sources such as air pollution, ozone, blue light, infrared and microscopic dust particles. The Nitrifier provides 8 hours of comprehensive antioxidant protection against environmental aggressors and helps skin look younger, longer.

The serum is also launched in a case that includes a 30 ml serum bottle + 2 travel-size serum bottles - 15 ml each, for NIS 350 instead of NIS 670.

All the new products can be obtained at the Estee Lauder store in the Ayalon Mall in Ramat Gan, at the Farm, April, Mashbir, BE, Terminal X, Glam42, Azrieli chains, at selected private perfumeries and on the online website.

Judging by the successful British fashion site NEXT, Spring-Summer 2022 is expected to be iridescently colorful and floral, with boho chic style dominating the influence of the 60s and 70s in England. NEXT has become one of the Israelis' favorite sites thanks to its high-quality offer and a wide range of products, which even reduced the prices of the brand's products by 10% this month - a permanent discount as a tribute to the Israelis. In the spring collection for women, men and children, mix and match items that allow you to build looks for the whole day, knee-length or maxi dresses, pleated pants, maxi skirts, basic items such as blazers in shades of khaki green and deep blue and cream, lace shirts, wrap shirts with kimono sleeves, and blouses buttoned up.

The colors are bright and glowing orange, fuchsia pink, green, lemon yellow, sky blue and purple, the prints are geometric or floral, crocheted knits joined by bags and knitted hats. And there are also colored sunglasses, sandals, and colored flip-flops. The men will enjoy tweed blazers in shades of light blue, bottle green, button-down shirts, chinos, jeans, and Bermuda shorts, polo shirts in a variety of bright summer colors, moccasins and sneakers. And of course a rich collection of clothing and footwear for children and girls. All NEXT collections are designed by the brand's in-house designer team, including exclusive fabric prints, for the brand over 700 physical stores worldwide, and the website serves over 70 countries.

The prestigious LANCÔME cosmetics brand, launches a new era of anti-aging triple serum from the RÉNERGIE series containing a powerful combination of active ingredients for triple effectiveness: hyaluronic acid, C+niacinamide, ferulic acid which guarantees a significant improvement in skin volume, wrinkles and dark spots.A new generation of active ingredients known to have a complementary effect on the skin: Hyaluronic acid - known for its ability to absorb water 1,000 times its weight, for a smoother skin texture, the formula is based on advanced hyaluronic acid, which has an improved absorption capacity in the skin (13 times longer compared to normal hyaluronic acid) ; C+niacinamide - a derivative of vitamin C and niacinamide (vitamin B3), helps to calm the skin and blur dark spots and a derivative of vitamin C to lighten the skin tone; Ferulic acid - a powerful antioxidant, ferulic acid neutralizes the damage caused by free radicals, with the aim of protecting the skin from future aging.Helps improve skin quality.

The three active ingredients are combined with gluco-peptides from flax extract, the engine behind the high and unique performance of the Renergy series. Available in Super-Pharm, Mishbir Latcheran, BE, APRIL chains and selected perfumeries.

An individual boutique for niche perfumes, renews itself with a new brand - Chabaud Maison de Parfum - a French perfume house brand specializing in the production of boutique perfumes for the body and home, owned by a family from Montpellier in the south of France, a sunny city on the shores of the Mediterranean Sea. A meeting point between an abundance of raw materials and local production with Mediterranean warmth.The perfume house specializes in the production of luxury perfume, eau de toilette, face fragrances and candles that create an atmosphere of pure elegance. The motto at Shabu is that a good perfume has a beautiful story to tell, a perfume is a force that awakens the senses, makes the heart beat, and evokes that longing feeling between desire and longing.

Matz Retail Group is opening a concept store of the H&M HOME brand that was planned and designed according to the new international design concept of the brand, the store offers the latest trends in the field of home design, with new products for a lifestyle experience including furniture items such as dressers, coffee tables, designed chairs and more .

As part of the extensive sustainability agenda of the H&M group, the H&M HOME brand also uses more environmentally friendly materials in its products such as organic cotton, recycled polyester, recycled glass and more. Currently, 90% of the brand's textile items are made from environmentally friendly sources. The store joins over 397 stores in 54 markets worldwide, with concepts for every style and budget. The campaign is led by Ronit Yudkevich.

Naaman launches the spring collection with a variety of items originally designed by the in-house studio Tutto Arte and with an emphasis on Mix & Match, the collections are high-quality, creative, innovative and practical which is reflected in a wide variety of tools that are used simultaneously for cooking, heating, serving and storing in the refrigerator and freezer-moto leading the Tutto Arte in thinking and developing new collections. Most of Naaman's serving and hosting tools can be purchased in bulk, so that anyone can put together a customized set according to personal choice and preference in terms of style, design, colors, quantities, shapes and sizes, and more. The collection also includes stainless steel pots from the prestigious TOMBY series, gold-colored pots and silver-plated pots with a high-quality non-stick coating that prevents food from sticking, among Naaman's pots and pans, a silver-colored wok in two sizes with a high-quality non-stick coating.

There is also a DOR cutlery set made of stainless steel and suitable for 6 diners in black or gold. The trendy Australian brand Maxwell & Williams joins the field of serving utensils and hospitality, where the Zanzibar series stands out in particular - a series of colorful serving utensils for final dishes that offers special utensils for serving tea and refreshments, elegant mugs and pitchers, tiered stands and serving plates for desserts, etc.

In the spring summer 2022 collection of Verdinon from Extra Retail, a whole world of products - an original and exclusive design by Tutto Arte, in the spring collection of Verdinon soft and pleasant linens, in unique design items for the home including Crowns 5 - An exclusive Lordinon brand of luxury bedding in a pampering hotel atmosphere; sets with an urban, young and vibrant design, colorful bedding decorated with exotic flowers, butterflies and more, classic models; colorful summer blankets and bedding; impressive towels and bath accessories; a line of children's and babies' bedding; kitchen accessories and more.

The Asics brand launches the spring 2022 collection which is colorful and iridescent, bold and strong colors next to clean and calm colors, next to the trendy and colorful models star classic and temporary items. In the footwear collection, clothing and accessories in the fields of running, outdoor, tennis and fashion.

The Japanese Asics brand advocates a healthy mind in a healthy body and therefore appeals to women, men and children of all ages, sports oriented, sports enthusiasts and athletes. If you are debating what is right for you, in the new store in the Tel Aviv port you will find on a wall in the storefront, a digital selection interface on top of a tablet screen, the purpose of FIND YOUR PERFECT SHOE is to make the selection of shoes more accurate through a precise journey that defines and identifies the need according to a special algorithm, And the result is a perfect fit for the customer according to his wishes and preferences and the models that are right for him.

The selection process is simple, in the main menu you are asked what type of shoe you are looking for, when another menu opens the customer is asked if they would like normal shoes or corrective shoes, if the offer is not relevant, continue to another tool that allows for a more unique fit.

In the tennis wall, for example, you will find technical specifications of the shoes alongside comfort levels, and there is also an outdoor shoes area for women and men, with a variety of professional models suitable for outdoor activities. The shoes are designed with textures and colors of the shoe combined with a unique technology compatible with gender for the different foot shapes, through the bone structures to the running steps of men and women. And if you asked yourself about the name of the Japanese brand, then Asics consists of Latin initials of anima sana in corpore sano. Available at the Asics store in Nemal-Aviv, the Originals store chain, Factory 54, in select stores and on the website.

If you fantasize about the wines of the Bordeaux region, you are invited to discover the magic of the flavors of Chateau Le Regan, a perfect package that includes excellent wines from Bordeaux in France, a classic French wine produced in one of the most famous wine regions in the world, which has been producing wine from these grape varieties for hundreds of years using traditional methods and a combination of technology state of the art The case includes Chateau La Regan Red - a dry red wine, a classic Bordeaux-style blend of Cabernet Sauvignon and Merlot; Chateau La Regan white - dry white wine, classic French Sauvignon Blanc; Chateau La Regan Rosé - Crispy and mineral rosé from Merlot and Cabernet Franc grapes, all in a designed wooden case. Available at wine and alcohol stores.

In preparation for Passover, a wine chain in the city is launching a variety of attractive packages for the holiday, among them: Red Israeli Passover package, a designed package containing a bottle of La Piazza Merlot - a dry, deep and abundant red wine with a fruity aroma of black plum and cherry. A bottle of La Piazza Cabernet Sauvignon - a dry, balanced and abundant red wine with an aroma that combines black berries and vanilla, and two glasses of luxury Spieglau; An Israeli Passover box - a designed box containing a bottle of La Piazza Gewürztraminer - a semi-dry white wine with fruity aromas and a refreshing taste, a bottle of La Piazza Cabernet Sauvignon - a dry, balanced and abundant red wine with an aroma that combines black berries and vanilla, and two luxury Spigelau glasses. Available at a wine chain in the city and on the website.

The 'Mahiyah 13' brand, one of the trend-leaders of aniseed drinks combined with fresh juices, is expanding and launching a new edition - 'Mahiyah 13' with a passion fruit flavor that joins the flavors of lemon, red grapefruit and rosette almonds. 'Mahiah 13' is a light and fruity drink based on anise-arek distillate, combined with refreshing juices from fresh fruits and contains 3% alcohol.

The products of the series are manufactured in Spain according to an original homemade Israeli recipe by its Israeli developers. The aniseed beverage category is the third largest in the world of alcoholic beverages, in Israel it is considered conservative and rarely renewed. 'Mahiah 13' brings an innovative line to the category, and allows the consumers of aniseed drinks to diversify with new and surprising flavors, and provides a response to the global trend and the growing demand for alcohol-reduced drinks, which allow them to enjoy a light and tasty drink.

The name of the brand is based on the word Maiyah - a nickname for a deserter in the language of North African Jews, and the number 13, which is considered a significant number in Judaism. The RTD (Ready to drink) beverage category has been growing significantly in recent years. Available in marketing chains and specialized wine stores throughout the country.

The international cosmetics company AHAVA - a pioneer and leader in the development and production of care products using innovative technologies, is launching two new anti-aging products: concentrated OsmoterTM moisture lotion for skin smoothing and concentrated OsmoterTM X6 crystal cream for increased moisture, which will join the Youth Boosters series based on the technology OsmoterTM, exclusive to AHAVA Osmoter™ is a natural compound rich in minerals: magnesium, calcium, sodium and potassium, which has been scientifically proven to increase the level of moisture in the skin and is found in all AHAVA products.

The Himalaya herbal brand, which was founded about 90 years ago with the aim of combining herbal medicine based on traditional Indian Ayurvedic medicine that is more than 5000 years old, and modern research, development and manufacturing standards, is launching a limited edition care kit for Passover.

The kit includes: night cream that revitalizes, restores, balances moisture, and nourishes the skin; Anti-wrinkle cream with aloe vera, castor oil, antioxidant-rich grape extract, alpha hydroxy acids, lemon, licorice; A light, non-greasy skin nourishing cream that moisturizes and nourishes the skin, contains plants that soothe and nurture the skin; strawberry face wash; aloe face wash enriched with aloe and cucumber; face mask containing neem and turmeric; daily peeling that gently cleans the skin and removes a delicate layer of dead skin cells; Two-melvin paste is based on a herbal formula that contains, among other things, papaya and pineapple; Nourishing and soothing lipstick based on the purity of vegetable oils: wheat germ oil rich in vitamin E and antioxidants.

Himalaya produces hundreds of products including: care products, second creams, soaps, nutritional supplements, medical creams, products for children, based on natural, clean, high-quality and healthy ingredients. Himalaya has hundreds of chain stores throughout India, it is connected with about 3,000 farmers and growers, its products are sold in 90 countries in addition to India and its open research team has over 100 scientists who study the medicinal plants and their combination in preparations and food supplements. The products have not been tested on animals. Marketed by Bibalance Ltd., from the New Cinema Group Ltd. (WeShoes)

The "Katzet" company pampers the recruits and launches an "Akilan" box that includes: Akilan Sport spray that neutralizes unpleasant odors in shoes, disinfects and prevents the development of fungus inside the shoe and preserves the shoes for a long time, especially suitable for those involved in sports; Aquilan cream to prevent chafing and protect the skin from friction made from shea butter and vitamin E; Akilan shower gel available only in a package not sold separately provides freshness for the whole day. available in pharmacies.

Snow launches Snow Jewel Bleach, a white blossom-scented cleaning foam, for a thorough cleaning of the house, effectively disinfects and dissolves fats, destroys bacteria, viruses and mold and whitens surfaces, sinks, bathtubs and showers, work surfaces and porcelain. The product joins the Snow Jewel series, one of the most popular and best-selling bleaches in Israel. Snow's Fresh Home brand launches scented sticks for the home in a glass bottle designed with powerful fragrances, for maximum perfuming of the home and personal environment.In the series are two favorite fragrances; Fresh laundry and addictive baby fragrance.

FRESH LAUNDRY - fresh laundry scented home perfume BABY POWDER - baby scented home perfume. Snow Clear wet cloths for cleaning and polishing windows, mirrors, windshields, glassware and more, renewed with Snow Clear cloths made of special fabric, which does not leave fibers or wiping marks on the glass and mirror surfaces, the wet cloths are easily removed from the package and excel in spot cleaning operations with the beloved Snow Clear scent . available in all marketing networks.