Holmes Place Opens New Branch In Beit Shean With NIS 4.5M Investment

The new club, the 34th in the chain of Icon Fitness in Beit Shean, is set to open in January in the urban Tzim Urban complex on a 900 square meter area.

The new club of the chain will join more than 60 Holmes Place clubs across the country and will offer a fully equipped gym with advanced equipment, studios with a wide variety of classes with top instructors, and spa facilities.

Karen Shtevy, CEO of Holmes Place group: "Despite the war and complex security situation, Holmes Place continues to implement the company's strategic plan, and during the expansion process, I am pleased to announce the opening of a new club, in the Icon format, in the Tzim Orban urban complex in Beit Shean".

Icon clubs operate with low operational costs due to the use of advanced technology and minimal manpower, allowing them to offer accessible pricing tailored to a wide range of populations and market changes. For Holmes Place, the Icon format is a key growth engine for the company's expansion. We believe there is room to open an Icon club in any new neighborhood built in Israel, especially in these challenging days where there is a deep understanding that regular physical activity is essential for both physical and mental health".

Icon Fitness is a nationwide fitness club chain with 34 clubs (from north to south) affiliated with the largest fitness club group in Israel, Holmes Place. Icon clubs offer a fresh, young, innovative, and affordable line of PREMIUM clubs in terms of design, equipment, and high professionalism at a low cost.

The chain's concept focuses on being SMART, SIMPLE, SEXY, with customer experiences from registration (simple online), entry (through smart digital gates), to lockers (closed with the customer's membership card) and studio classes (virtual classes on a giant screen) being very simple, smart, young, and sexy.

The new Icon Fitness club in Beit Shean, like the other chain clubs, offers a variety of subscription options at attractive prices starting at NIS 99 per month: from morning subscriptions, commitment-free subscriptions, to VIP subscriptions that include access to all chain clubs and more.

Purchasing subscriptions for Icon Fitness chain clubs, part of Holmes Place, can be done through the Icon Fitness website at this address or by calling 6628*.