Napapijri And Obey Join Forces

The capsule collection Napapijri X Obey is based on the urban street winter items of the Napapijri brand combined with drawings by Obey's founder, street artist Shepard Fairey.

The collection is focused on Streetwear built around what both brands are known for: icons, and an expressive story. All the drawings and prints were designed exclusively for this collaboration by Shepard Fairey, the founder and creative mind behind Obey.

The main inspiration of the collaboration brings to the forefront the theme of sustainability and the importance of protecting the Earth, the graphics aim to ignite a sense of urgency around the global environmental issue, and effectively enlighten and push customers to act and make a change.

Urban aesthetics, organic cotton

The Italian brand Napapijri was born in 1987 in the shadow of the highest peak in Europe, Mont Blanc, by an Italian manufacturer of travel bags. The brand combines its Finnish name and the Norwegian flag in its logo. The idea is to give items a new meaning by combining innovative materials and great attention to style, inspired by the audacity of the great explorations of the previous century and the fearless explorers who turned their lives in the snowy mountain peaks into unique journeys.

The collections are characterized by a collection of premium styles that combine urban aesthetics, functionality, and comfort. The brand believes that creativity is essential and uses organic cotton in their process, which helps preserve a more ecological environment.

The brand OBEY was established in 2001 by street artist and illustrator Shepard Fairey, as an additional platform for his work as an activist. The brand is also known for incorporating political statements and propaganda in its designs. The brand presents collections inspired by street cultures such as punk, rock, and skateboarding, as well as activism and street protests.

Price range: NIS 180-850. Items from the Napapijri X Obey capsule collection can be found at stores: Story chain in Ayalon Mall, Mix Sharonim Mall, Ramat Aviv Mall, Dizengoff Square Tel Aviv, and online.