Swarovski's Glasses Collection Has Arrived In Israel, A Sight To Behold

The Opticana chain proudly launches the new eyewear collection of the coveted brand "SWAROVSKI" that has just landed in Israel.

Swarovski Eyewear, is a new eyewear brand in the Luxautica group and it treats the fashionable and functional accessory, whether sunglasses or eyeglasses - as a rich piece of jewelry for the face.

The SWAROVSKI premium brand is considered one of the leading jewelry and accessories brands in the world and is synonymous with uncompromising quality, boundary-breaking imagination, glamor and luxury. The glasses collection, which has now arrived at Opticana chain branches and was presented for the first time this morning (27.9.23), includes 18 models of sunglasses and 20 models of eyeglasses.

CEO of the Opticana chain, Elroy Turgeman: "We are proud that the Luxautica Corporation, the largest optics group in the world, has chosen Opticana to be the chain that will launch the eyewear collection of the coveted Swarovski brand. Luxautica has been a partner of Opticana for decades, so choosing us is natural".

From the inspiration stage to the launch

Swarovski's creative process is done in a unique way that emphasizes meaningful design and branding. Each creation from the brand's items tells a story and embodies over 125 years of expertise and craftsmanship. The continuous development with the innovative material and technique makes the company a leader in crystal creations.

The designs in the Swarovski Eyewear glasses collection include models inspired by the brand's jewelry families and they present another category in Swarovski's offering to its customers. The eyewear collection complements the brand's collection of exceptional jewelry, designs and accessories.

The new collection was inspired by Swarovski's most iconic jewelery families where the mastery of light, shape and color can be seen, from bold shapes and brilliant crystals to elegant metals and unique touches, each piece captures the bold and joyful elegance of the colorful and unique brand.

A bold crystal as a distinct sign

The new collection reveals unique shapes, signature touches and unusual cutting styles, with a variety of striking designs, from bold crystal decorations to elegant metal frames, which allow for a harmonious combination with Swarovski jewelry and gems.

The Opticana chain was chosen to launch the brand's collection in Israel and will sell the collection in its branches starting in October 2023, alongside the many prominent brands it offers exclusively. In the future, the collection will also be sold in selected stores throughout the country.

Price range for models in the new Swarovski Eyewear collection: NIS 1299-2199.

35 years, 80 branches, one chain

The Opticana company, established in 1988, is a leading retail chain in the field of optics that operates 80 branches nationwide, where eyeglasses and sunglasses from leading brands from around the world are sold, along with high-quality and high-tech eyeglass lenses, contact lenses and hearing aids.

In addition to the items sold in the stores, the chain provides advanced optometry services through examination rooms with the most innovative equipment operated by professional optometrists who undergo ongoing training, certification and training.