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The Jerusalem Post

First online site for 'Nautica Home' brand with NIS 20 million investment

 
  First online site for the 'Nautica Home' brand with an investment of about NIS 20 million  (photo credit: SHAY FRANCO)
First online site for the 'Nautica Home' brand with an investment of about NIS 20 million
(photo credit: SHAY FRANCO)

"Nautica Home" products, currently sold in stores, to expand online globally with a new site and physical branches, a NIS 20 million investment in the online platform.

For the first time in the world, the "Nautica Home" company is launching a website dedicated to the brand, which will offer fast deliveries to the customer's home. This is global news - to this day there is no sales website for the "Nautica Home" brand in the world, and its products are sold in some department stores and large retail chains such as: Macys, Hamashbir Lazarchan and more.

The products that will be offered for sale on the site are mainly textile products - luxury bedding, premium towels, beach towels and pajamas that were produced with advanced technologies, in designs that match the brand's values and of the highest quality, with prices ranging from NIS 200-1200. In preparation for the holidays, a housewares category will also be added to the website.

  Nautica Home, mainly textile products  (credit: SHAY FRANCO)
Nautica Home, mainly textile products (credit: SHAY FRANCO)

Itamar Mozes, CEO of Royal Linen Capital: "When a world-class company chooses the Israeli team to be the leaders of the vision for home furnishings, this is a significant expression of trust. We are excited to lead the move and are proud to bring Nautica Home's unique and high-quality products to the public in Israel."

 So far, they have been sold in department stores and large retail chains such as: Macys, which breaks the bank to the consumer (credit: SHAY FRANCO)
So far, they have been sold in department stores and large retail chains such as: Macys, which breaks the bank to the consumer (credit: SHAY FRANCO)

Royal Linen Capital, an innovative Retail-Tech company that combines the development of quality products for the world of retail and retail using raw materials and innovative technologies, and a manufacturer of luxury textile products for the institutional market in Israel and abroad, holds the franchise for marketing "Nautica Home" in Israel and abroad. To. Now the company is launching the first move, a collaboration with the American brand owner ABG (Authentic Brands Group) with an estimated investment of about NIS 20 million, as part of a series of moves that will lead the brand in Israel.

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