Dreame's new concept store, the brand's first outside of Asia

The Crystalino Group, the exclusive marketer of the Dreame brand in Israel, is opening an innovative concept store in Israel, the brand's first outside of Asia and the brand's third in the world, after two stores opened in Malaysia.

At the beginning of the brand's journey, the Cristalino group was the first in the world to receive a marketing franchise for Dreame. After establishing its position as an innovative company and one that changed the vacuum cleaner market in the world and in Israel - the Dreame brand, marketed in Israel by the Crystallino group, in an additional innovative step in Israel, when during the opening of the store, which is about 40 square meters in size, the company invested about NIS 1.5 a million.

The brand that managed to create a buzz and gather around it a devout audience of consumers around the world, receives high marks on the various rating sites, and also marked the Ai revolution in the global vacuum cleaner arena. In the world, and in Israel in particular, the strong affection of consumers for technological innovations has accelerated the market of robotic vacuum cleaners and vacuum cleaners to enormous popularity in the local market, while vacuum cleaners have become a coveted gadget and a real status symbol, one that changes the perception of house cleaning.

The success did not go unnoticed by the experts at Dreame prepared the ground for the next and natural stage in the development of the brand in Israel, which is the launch of a concept store unique to the brand that will make Dreame's technological vision accessible in a way that was previously impossible in Israel, will allow consumers to connect with the holistic vision of the company, to experience it with their own eyes, and understand how Dreame can improve the quality of their lives through innovative and designed technological solutions - both in the lifestyle (house cleaning), wellness and home, and in the worlds of gadgets - in what can be defined as a true revolution. The innovative concept store will present the best advanced products of Dreame, which brings a new era to the field through a groundbreaking technological experience, one that has no second in the world, that sets new standards in the industry, and of course a high level customer experience.

In addition to the brand's powerful and technological vacuum cleaners, the concept store in Israel will allow you to experience the other products that Dreame Israel markets and will market in the fields of house cleaning, body care and the world of beauty, such as innovative hair dryers and other products.

In preparation for the launch, the international company brought to Israel in particular DreamDog - the robotic dog that is going to revolutionize the global gadget market in the coming year. DreamDog has an intuitive and user-friendly interface that allows users from a combination of daily actions (dancing, moon walking, jumping and more) to an advanced feature of answering questions. Beyond the innovation it brings, the robotic dog can build internal maps using a laser radar and various perception sensors, and patrol points can be set for it on an app, and it can autonomously create patrol routes and walk next to the points in order.

All this in a variety of graphics, multilingual communication and an almost 360-degree display. DreamDog can connect to the network server via the home WiFi and can be controlled remotely using the mobile app, to view its field of vision at home and direct it wherever you want.

Ronan Salem, CEO of Dreame Israel: "The move we are leading together with the global company Dreame is groundbreaking and unprecedented in Israel. Dreame's choice to open the world's third concept store in Israel indicates the brand's great success among the Israeli audience, the growth and development of the innovative vacuum cleaner market, and the tremendous potential inherent in the local market.

Dreame is a pioneering international company in its field and establishing its position as a technological leader, one that gives consumers added value, changes the perception of home cleaning and actually changes lives. In the concept store, Dreame Israel will market all of the company's advanced products in all categories, in preparation for a significant expansion of the company - in additional, new and innovative categories, and in additional locations - and there is no doubt that Dreame will continue to emerge as the most innovative and a leader in all areas of its activities."

Established in 2015, Dreame Technology is an innovative consumer products company focused on smart home appliances with the vision of "improving the quality of life" of users around the world. The company focuses on advanced cleaning devices by leveraging breakthrough astrodynamic technologies backed by no less than 150 registered patents, and with the help of a research and development team consisting of experts in the field of high-tech, aviation and space.

At the end of 2017 Dreame joined the Xiaomi ecosystem as the driving force and leading manufacturer of smart home cleaning devices. Since then, over 21 million households in over 120 countries have trusted Dreame products sold in over 4,000 stores and over 7.5 million brand members worldwide. The CEO and founder, Mr. Yu Hao, focused on computational fluid mechanics at Tsinghua University.

Entrepreneurship and technology are the loves of his life. At the age of 12, he invented the "double control circuit", where his technological dream originated. In 2009, Yu Hao launched a space research project called "Sky Workshop" at Tsinghua University and attracted the attention and investment of the Boeing Company. "Sky Workshop" was the earliest space in China, and is now the leading student technology team at Tsinghua University.

As aerospace science is the core technology behind Dreame, the company has built a research and development team and a high-tech product management team. Research and development personnel make up up to 80% of the team, with priority in dealing with major technical problems, including experts who previously worked on the Shenzhen 6 project. Back to the core of Dreame's activity, the company is constantly renewing itself in the field of smart cleaning and applying advanced technologies to wireless vacuum cleaners, sweeping robots and more, and is gradually building its product line.

During the production process Dreame adopts three production lines to ensure an annual output of millions of units in a wide variety of categories.