Exotic recovery experience: New hair care brand comes to Israel

The new hair care brand OGX, from Johnson & Johnson, joins the shelves at Super-Pharm with 6 series featuring products based on unique ingredients providing effective and targeted solutions for different hair types.

The variety of hair needs and challenges requires the use of revitalizing and strengthening products, and the new brand provides such solutions for various hair types, including the most complex ones, such as dry, damaged, coarse, thin, over-processed, and split ends.

The new OGX brand for hair recovery and care is well-known and beloved across Europe and the USA, thanks to innovative and tailored products providing daily protection and a healthier, softer, and shinier hair appearance over time.

Series for hair recovery with Moroccan argan oil infusion: the series includes shampoo and conditioner for repairing, strengthening oil, and a lightweight oil mist suitable for repairing dry, dull, and moisture-lacking hair. The oil penetrates deep into the hair, nourishing it with moisture, strengthening the hair fiber, and assisting in the recovery and restoration of flexibility and shine for damaged, dry, and tangled hair.The oil mist, with a delightful fragrance enriched with Moroccan argan oil, is suitable for daily use, aiding in hair rejuvenation and protecting against split and frayed ends.

Series for hair nourishment with coconut milk and oil infusion: the series includes nourishing shampoo and conditioner and a moisture spray for dry, moisture-lacking, and dull hair in need of nourishment. The products have a creamy texture, enriched with coconut milk and oil, protein, providing strength to hair fibers, offering flexibility, moisture, balance, and daily nourishment for dry, moisture-lacking, and dull hair. The series is suitable for dry, tired, and lifeless hair.

Series for hair volume with biotin and collagen infusion: the series includes shampoo and conditioner providing volume enhancement, suitable for thin and delicate hair. The shampoo and conditioner with a super-volume formula are enriched with collagen, biotin, and hydrolyzed wheat protein. The products aid in delivering nourishment to the hair fibers, creating fuller, thicker, and healthier-looking hair every day. They help transform thin and delicate hair into fuller and abundant-looking hair, assisting in thickening all hair types.

Series for hair care with keratin infusion: the series includes shampoo and conditioner with keratin infusion suitable for smoothed Brazilian hair. The shampoo and conditioner are enriched with keratin proteins combined with coconut oil, avocado, and cocoa butter, aiding in strengthening and softening the hair fibers while smoothing the hair cuticle to strengthen the ends, adding daily shine and luminosity to smooth hair every day and over time.

Series for anti-frizz with coconut oil infusion: the series includes shampoo and conditioner with DEFRIZZ formula enriched with coconut oil suitable for frizz-prone and unruly hair. DEFRIZZ shampoo and conditioner are enriched with coconut oil, an ancient Hawaiian secret. The unique formula helps protect hair ends from frizz and static, prevents frizz and unruliness, nourishes, and provides dazzling shine and humidity resistance.

Consumer recommended prices: NIS 32.90 for shampoo/conditioner, available exclusively at Super-Pharm stores.