Altshuler Shaham and the gift site BUYME launch a gift

The Altschuler Shaham investment house and the gift site BUYME are launching a collaboration with an idea for an unusual gift: a gift voucher that can be deposited directly into a provident fund for investment.

This is a unique collaboration and the first of its kind in Israel, revolutionizing the way people perceive and think about giving gifts, and turns them into a tool that may enable economic growth. As part of the innovative collaboration, the recipients can receive BUYME vouchers and redeem them directly into their savings account, which allows them to invest in their financial future and in their opportunity to invest in fulfilling dreams and goals such as: trips abroad, saving for children, upgrading the car and more. Also, the gift is also suitable for events Such as a birth, bar/bat mitzvah, release, wedding or any happy landmark during life.

In a world where financial security and creating savings are becoming more and more important, this collaboration offers an accessible, easy and fast solution. Yishai Mandil, Altshuler Shaham VP of Marketing: "The new collaboration marks a significant change in the way we view gift-giving and savings: by enabling the direct deposit of gifts to provident funds for investment, we are not only offering gifts, but we are encouraging people to invest in their future ambitions. Altshuler Shaham is constantly working to promote innovation that responds to the evolving needs of our customers in a changing world."

Tomer Cohen, CEO of BUYME: "The new collaboration brings more value to BUYME, and it comes from our desire to take care of the future of our gift recipients. With the help of this cooperation, you can give more value to your gift and give the person you love their own investment and savings." The gift voucher can be purchased on the Altshuler Shaham website or on the BUYME website.