Women for women: An integrated project of the super brands

The super brands - JB JEWELERS, Beit Pitaro Hecht and the make-up brand Bobbi Brown have joined together in cooperation for the Association of Assistance Centers for Victims and Victims of Sexual Assault. In order to strengthen the union and raise donations, dozens of women were invited to an event that was all about female empowerment in the Peter Hecht showroom.

As part of the event, a special giving bracelet - designed by JB JEWELERS - was launched and sold, with the profits from its sale being transferred as a donation to the union. The bracelet, bearing a heart motif, is made of 18K gold threaded on high-quality fabric thread, handmade locally. The price of the bracelet for the consumer is NIS 950.

The event was accompanied by a lecture by Dr. Zarach on innovations from the world of treatments and cosmetics, and a master class of the hot trends in makeup for spring-summer 2024, with the makeup artists of the professional makeup brand Bobbi Brown.In light of the success of the event, the giving bracelet will continue to be sold at JB JEWELERS and Pitaro Hecht stores until the end of March, and the profits from its sale will be donated to the "Association of Assistance Centers for Victims and Victims of Sexual Assault".

Liron Blumner, Vice President of "Pitaro Hecht": "On the occasion of International Women's Day, we chose in collaboration with JB JEWELERS and Bobbi Brown an association whose goal is to promote the issue of victims of sexual assault, alongside the events of October 7th, and therefore it was important for us to emphasize the importance The issue on the public agenda".

Among the attendees: Tanya Gilboa, Director of Community Relations and Development of the "Association of Assistance Centers for Victims and Victims of Sexual Assault", Liron Blumner, Vice President of "Pitaro Hecht", Nathalie Hakak Yonesof, Marketing Director of JB JEWELERS, Shani Perry, Marketing Director of "Bobby Brown", Architect Tal Tamir, the designer Sandra Haliva, the designer Karen Wertheimer, the architect Flavia Garcia, etc. Another representation was also from the male sector: Yaakov Berg CEO of "Pitaro Hecht", Alon Younsof CEO of JB Jewelers, Eran Kraus CEO of "Bobbi Brown" , Dr. Amir Zarach.