Eyewear as jewelry and a fragrance campaign inspired by desert blossoms

When nature invades the bathroom, a retrospective journey among luxury scents, sparkling Swarovski glasses, Italian chic sunglasses, and menopausal cream.

Shine Bright with Swarovski Eyewear

Eyeglasses have long become a necessary fashion item, even among those who don't wear glasses. Nowadays, as we all seek sparkling moments in life, it's worth taking a glance at Swarovski's eyewear and sunglasses collection, showcased by Opticana, promising style, uncompromising quality, and creativity.

Featuring 18 models of sunglasses and 20 models of prescription glasses embedded with quality Swarovski crystals, each pair is a jewel that can also serve as a hair accessory when not in use.

Swarovski, a brand under the Luxottica group, is considered one of the world's leading jewelry and accessory brands. Renowned for creative designs and boundary-pushing, luxury, brilliance, and quality, each pair of Swarovski glasses emphasizes design and branding with significance. With over 125 years of expertise and craftsmanship, each creation tells a story and inherits the brand's legacy.

In the Swarovski Eyewear collection, designs inspired by the brand's jewelry line feature bold shapes with lenses in green, gold, and transparent. The glasses are adorned with sparkling crystal stones on or above the lenses, with delicate and elegant metals. Additionally, the collection includes sunglasses with green or gold lenses.

Available exclusively at Opticana, selected by Luxottica to launch the brand in Israel, and exclusively sell it, Swarovski's collection will also be available in selected stores nationwide during the year.

A Journey in Time

Ben Gorham, the founder and artistic director of the fragrance brand BYREDO, continues a retrospective journey among his iconic creations, this time focusing on the fragrance "Mojave Ghost," celebrating a decade. The intimate character of the fragrance is celebrated in a continuous campaign led by the model Amelia Giedrė-Richter, with each chapter a dialogue between the photographer and the subject, exploring different dimensions of the perfume.

"Mojave Ghost" fragrance, born from a flower, is an investigation of emotion rather than substance. Gorham traveled to the Mojave Desert in Western USA, where the pure beauty of the landscape and the desert's eternity revealed an ecological system of resilient and ancient life from many cultures, flourishing in the wild barrenness, primarily the beauty of the Ghost Flower, similar in shape to an Indian pipe, nourished by the desert soil and thriving in conditions without water or light.

"Mojave Ghost" is a fragrance celebrating the resilience and wild temperament of the flower, an evocative scent that unites brightness, radiance, and infinite forces. It opens with the sweetness of sapodilla, continues with the powdery notes of violet, the sensuality of cedarwood, and the warmth of musk.

Amelia Gray embodies the Ghost Flower, values of BYREDO that sanctify innovation, individuality, and uncompromising creativity, expressed through the lens of Harley Weir's camera, adopting a bold approach that takes Mojave Ghost beyond olfactory realms, emerging from the landscape as a rare, delicate, and poignant flower that dares to bloom in rugged terrain.

Available at Individual boutiques and online, at Factory 54 Ramat Aviv, Super Pharm Gallery Rishon Lezion, Super Pharm Eilat.

Making Eyes

The Italian makeup brand PUPA launches the PUPA VAMP 4 EYESHADOW PALETTE - a palette of beautiful eyeshadows in 3 color groups with trendy and versatile shades that everyone will find their favorite combination among.

Each palette contains 4 shades for use together or individually, in different textures from metallic, satin, shiny, to matte for everyday coverage. Each is invited to let their creativity burst and combine colors and textures for a soft or bold look with touches of brilliance. Among the shades are a palette of shimmering gold and black alongside brown and cream, a palette of purples, from dark eggplant to bold and shiny pink, and a palette of browns, from dark brown to off-white.

Available at PUPA's sales points at Super Pharm throughout the country, and on Lilith Cosmetics' online store - the exclusive importer and representative of PUPA in Israel.

Nature Enters the Bathroom

Naturally Sensitive is a new product line from the international baby products brand JOHNSON'S BABY, based on natural ingredients, for fans of natural toiletries. Naturally Sensitive is an exceptionally high-quality series consisting of 3 products made from over 98% natural ingredients, providing gentle care for the skin and hair.

In the series: a moisturizing lotion containing shea butter; a tear-free bathing soap and shampoo, all containing organic aloe vera, suitable for sensitive skin, dermatologically tested, hypoallergenic, fragrance-free, paraben-free, sulfate-free, phthalate-free, and color-free. Available at Super Pharm stores.

Skin in Transition

Lierac Paris Laboratories introduces the Arkeskin series for ages 48-55, focusing on the needs of skin coping with hormonal and environmental changes and correcting the effects of aging on the skin. The development of the series, with clinically proven results, was accompanied by Dr. Christina Magione, an endocrinologist, gynecologist, and specialist in menopause, aiming to provide holistic skin care at this age.

The Arkeskin series is a comprehensive 24/7 program for rejuvenating and preserving the skin at this age. The new products restore the biological balance of the skin, correct the effects of hormonal skin aging, resynchronize the skin's natural rhythms, help it renew, balance, and firm up.

In the series are two face products with bio-peptides for day and night for 24-hour optimal protection and a nourishing body cream with firming effect and refreshing sensation. Available on Lierac Israel's website and from authorized Lierac Paris cosmeticians and physicians.