AI-based website accessibility - the future generation

Nagich beClick (Accessible by Click) is a website accessibility company on the Internet that started its journey in 2015 and in recent years has become the largest accessibility company in Israel, alongside its extensive activities in the world. It provides services to leading brands in Israel and the world, associations, public and governmental organizations and both large and small businesses.

Its solution is adapted to companies and countries all over the world, while adapting accessibility to laws in Europe and the United States, where accessibility laws also require business owners to make their websites accessible to people with disabilities.

"The reason for our success is first and foremost thanks to the maximum investment in the product," says Anat Cohen, VP of the "Accessible Click" company. "Our main effort is in pushing forward, always leading, innovating, seeing where and how we can improve. Accessible with a click, we never stay in one place."

Advantages and disadvantages of AI

Even before there was a media frenzy around AI, Nagich beClick opened its smart component for accessibility based on artificial intelligence technology. The smart component installed on the site offers a variety of "profiles" that adapt the different accessibility functions to the different types of disabilities. In this way, the user avoids searching for the function that suits him and experiences a friendly and easy browsing experience for his needs.

"We quickly realized that accessibility based on AI technologies can greatly facilitate both users with disabilities and website owners. Since these are dynamic websites or applications, changing the website code as an alternative would be a long process that requires expensive resources. Therefore, we decided to optimize accessibility and provide services at attractive prices with AI-based accessibility," says Cohen.

"However, we did not stop at our guard. While many competitors promise AI accessibility that is not based on AI at all, as they declare, we have developed alongside the AI accessibility a hybrid and customized solution for the customer's needs. With all the advantages of smart AI accessibility, AI alone does not can replace the person. In some websites, an addendum accessible by experts is required," says Cohen.

"Many clients came to us following a warning before taking legal proceedings, with great heartache, even though they made efforts to make their website accessible. The problem is that many of them fall into the trap of unprofessional accessors who know how to make promises, but in practice lack the professional knowledge of how to provide an accessibility solution that meets all The requirements of the law," Cohen explained.

The integrated approach: the ingredient of success

The hybrid solution of Nagich beClick is based on AI accessibility plus accessibility and audit by certified accessibility experts. In addition, the solution includes the use of the company's products for smart and ongoing monitoring of accessibility problems, since websites tend to be updated with new content and elements that sometimes need renewed accessibility. This "package deal" guarantees the highest levels of accessibility, at costs that suit every business owner. In addition, the accessibility system of Nagich beClick works independently without harming the website code, and of course does not impair the user experience of users without disabilities.

Following the success of Nagich beClick, the company opened new and spacious offices in Netanya in 2022, and it does not intend to stop there. The company's range of services continues to grow, along with the number of employees and the number of customers from the first elite of the world's leading companies that join the gospel of hybrid accessibility.

"And it is still important for us to continue providing services and solutions to small business owners as well," emphasizes Cohen. "Our essence as a company is to give equal opportunities to everyone. We started by providing smart and efficient solutions for small businesses. Our solution is adapted to every type of business, of every size, and at an equal price. This is our unique advantage of which we are very proud. We would not want this feature to disappear from the company. On the contrary , this is the mainstay of Nagich beClick".

Also leading among the competitors

In the accessibility market you can find many free or very cheap accessibility solutions, which many customers fall into the trap of the big promises that come with them. "Unfortunately, we meet a lot of such clients after they have received lawsuits," says Cohen.

"What is important, in the end, is that we chart an effective path that provides real browsing solutions that are adapted to the accessibility law for people with disabilities, as opposed to competitors with similar statements that have no real-time backing behind them. There are all kinds of competitors trying to imitate us, and this is a sign that we are doing something Well, literally. In the end, our original goal, to make the network a more equal place, with equal opportunities for everyone, is the most important."

A variety of tools for accessibility

Nagich beClick offers its customers a variety of products and services for website accessibility. "As the years progress and technology improves, the standards for accessibility rise - and with them the regulatory requirements," says Chen. Today Nagich beClick offers a smart AI component, ongoing automatic website monitoring, a Google Chrome plugin that quickly scans the website for accessibility problems, automatic software for making PDF files accessible, software that generates alternative text for images, a quick and simple accessibility statement generator, and more.

"Our set of tools provides the customer with a comprehensive solution to be accessible and remain accessible. With us, he knows that he has one address for every matter of accessibility. This does not mean that he has to use all the tools, but just knowing that this is an available and simple option builds our special and long-term relationship with our customers ", Cohen concludes.