French fashion brand AMI PARIS debuts in Israel

The following article was published originally in April 2023. We are sharing it now for your perusal, but take into account that the following information may be outdated. 

French fashion brand AMI PARIS lands in Israel for the first time. So where can you buy it? And are the prices exorbitant or pleasantly surprising? Here's everything you need to know.

AMI fashion house was founded by a graduate of the Parisian Duperré Fashion College, Alexandre Mattiussi, back in 2011. Mattiussi's initial goal was to create a stylish brand blurring the lines between casual and chic.

Hearing about this brand for the first time? We're here to introduce you.

The name AMI was chosen as the initials of the founder and chief designer, meaning "friend" in French. The brand's recognizable symbol is the red logo consisting of a heart connected to the letter A.

In the Spring-Summer 2023 collection of the French brand, you'll find classic items that easily blend into various daily looks, evening outings, or vacations - such as T-shirts, polo shirts, denim and button-down shirts, Bermuda shorts, jeans, sweatshirts, sneakers, visor caps, and lightweight sports jackets.

Prints like hearts and stripes, combined with a color palette of navy blue, white, red, cream, and blue, give the items a retro look in a modern tennis style. The final touch lies in the branded details and embroidery, as well as the iconic logo fabric.

Price range for the collection: NIS 1,990-429.

AMI's men's collection will be sold at Factory 54 at TLV Mall, Netanya, and on the website FACTORY54.CO.IL.