New fashion outlet opens in Dcity with major investment
Brands Outlet at Dcity, Ma’aleh Adumim, spans 2,000 sqm, offering international fashion brands at massive discounts. A NIS 25 million investment backs the project.
The new outlet Brands Outlet opening at Dcity in Ma’aleh Adumim by the end of January 2024, established by businessman Dov Rabinovich, will offer leading fashion brands for women, men, and children.
Rabinovich, owner of fashion businesses in London, replicated them in Israel, investing over NIS 25 million in the outlet strip spanning about 10,000 sqm, with the Brands Outlet fashion compound covering 2,000 sqm, offering a wide range of international brands at steep discounts.
Dcity Center is Israel's largest shopping complex, located in Israel Park in Ma’aleh Adumim, featuring over 200 stores across 180,000 sqm. Among the stores in the complex are design stores, electrical warehouses, Max Stock, Vardinon, Nicoli, Renby, Pietro Hat, and more, as well as fashion stores and event centers.
"The new outlet facility opens as part of our strategy to transform Dcity into a central hub for outlet stores and surplus of popular brands at unbeatable prices. Last year saw the opening of an electrical warehouse outlet and a giant Max Stock store.
Now, as we enter 2024, we inaugurate our new outlet strip with the opening of Brands Outlet offering leading brands at massive discounts year-round. Concurrently, we are in negotiations with leading chains to open additional outlet stores in our outlet strip," explains Pnina Raviv, CEO of Dcity Center.
The flagship store will attract customers nationwide, and for the first time in Israel, prices will match outlet prices in the US. Dcity is Israel's largest design and leisure center, sprawling over 180,000 sqm of landscaped streets. Located in Israel Park in Ma’aleh Adumim with convenient access roads and ample parking. The center includes over 200 brands for home design and furniture from leading companies in Israel.
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