New waterproof beauty products for a refreshed look

Every few weeks, it's essential to feature a "New on the Shelf" section, as new products emerge all the time, accumulating in a system where we're eager to report to you about them.

From waterproof mascaras, through non-sticky lipsticks that are essentially glosses, to serums that rescue our faces from dryness and boredom, and special hair treatments - these are the new launches of the month:

Clinique, the makeup and skincare brand, introduces the High Impact High-Fi Full Volume Mascara, a powerful and super-pigmented mascara, rich in tiny fibers that help increase lash volume by 230% immediately. The mascara is waterproof for up to 12 hours and, the best part - it comes off in the shower! Yes, indeed. It features tubing technology in a lightweight gel texture enriched with nourishing oils for healthier lashes. The wavy brush design allows to coat and separate each lash, with a precise tip to easily reach small corner lashes. The formula encapsulates each lash, creating a kind of "tube" that warm water gently releases from the lashes, making makeup removal so effortless - no need for oily makeup removers to deal with mascara smudging into the good shower, and straight to bed. Available in two shades - deep black and dark brown. Launch price during the month of March: NIS 119. Available at pharmacies, consumer stores, Clinique stores in Gindi TLV Mall and in the Azrieli Mall, and online.

Another waterproof tubing mascara, this time from Careline - BOLD So Skinny Tubing mascara, a long-lasting mascara with innovative tubing technology, easily removed with warm water without the need for makeup remover. The formula is enriched with shea butter, non-flaking, and enriched with panthenol that helps improve lash appearance, encourages growth, and enhances natural lash color. Consumer price: NIS 69.90. Available at pharmacies and on the Careline website.

Maybelline

Meet the Pinks Vinyl Ink lipstick series - in three shades of pink - vibrant pink, cherry blossom pink, and coral pink. These are a hybrid between a liquid lipstick in terms of durability and a gloss in terms of shine and comfort. The lipsticks are waterproof for up to 16 hours, and they remain beautiful thanks to the glossy finish and moisture, with an applicator for precise application of intensive color in one swipe. The formula is vegan - without ingredients of animal origin - shake before use. Consumer price: ₪50, launch price in March: NIS 44.90. Available at selected pharmacies and on the Maybelline website.

Hydragenist serum, by Lierac Paris

We love LIERAC PARIS. A new series named Hydragenist is launching in Israel, a vegan series with new patents and natural ingredients, such as plant-based and natural hyaluronic acid with high molecular weight and with options for refillable products, to help preserve the environment. The new Hydragenist series captures moisture in the skin through the activation of three key natural mechanisms of the skin that support three actions: capturing water and moisture from the outside, maximizing moisture action efficiently, and preserving moisture over time. As a result, the skin is deeply moisturized, instantly and for the long term. It becomes full of moisture, radiant, and light, and feels smooth, soft, and silky.

The series offers four products, all with the exclusive ingredient: plankton - a high-intensity component that thrives in harsh conditions in the Rio Tinto river in Andalusia. Boosting and moisturizing serum: with a refreshing liquid texture, it provides volume, soothes, and smoothes wrinkles. NIS 315. Reviving and moisturizing eye and lip cream: provides intense moisture and radiance and smooths fine lines and wrinkles. Provides immediate and long-lasting moisture, suitable for illuminating the eyes and also for use around the lips for added volume and wrinkle smoothing. NIS 189. Moisturizing gel-cream: provides moisture and radiance and balances mixed to oily skin. Awakens the skin's moisture mechanisms to an immediate velvety touch and long-lasting moisture through sebum balance for a radiant but non-greasy appearance. NIS 269. Moisturizing and illuminating cream: provides radiance and immediate soothing. 98% natural origin ingredients, provides immediate moisture and long-lasting moisture thanks to the doubling action on the skin's natural moisture mechanisms. Price: NIS 269. Refill packages for moisturizing cream or gel cream price: NIS 199. A package including serum, face cream or gel cream, and eye cream - price: NIS 269. Available on the Lierac Israel website and from authorized Lierac Paris cosmeticians and physicians.

Natural Formula continues to improve all the time, and introduces an expansion to the Keratin Intense series - Keratin Water. What is it? No one knew it existed, but it's a popular product that works wonders for problematic hair, both smooth and curly. It's a lightweight treatment done between shampooing and conditioning, taking just 9 seconds, leaving the hair shiny, radiant, and incredibly smooth. Keratin Water comes in a bottle with a nozzle designed for easy application to the hair, and it's excellent for hair undergoing straightening, coloring, or heat styling. The formula contains double-karatin - the product is enriched with 2 types of keratin, one aiding in the internal structure of the hair, and the other creating an external protective coating that envelops the hair fiber along its length, helping it feel soft over time. Keratin Water is enriched with Pro-Vitamin B5 and free of sodium chloride, parabens, SLS, SLES, mineral oil, phthalates, silicones, and sodium chloride.

Directions for use: After shampooing (before the conditioner/mask), apply the product directly to damp hair, along its length, and massage for 9 seconds. Rinse thoroughly with water. Continue with conditioner/mask. Price: NIS 29.90, for 200 ml, available in marketing networks and pharmacies throughout the country.

Haircare brand K18 launches K18 molecular repair hair oil - a product that already won the title of "Best Product in the World in the Hair Care and Repair Category" at the end of 2023 by leading fashion and beauty magazines worldwide. The oil acts on two layers of the hair fiber, the cosmetic layer (cuticle) and the molecular layer (polypeptide chains), providing heat protection up to 232°C and combating damage caused by heat styling. Clinically proven, the oil repairs damaged hair, provides 24 hours of frizz control, increases hair shine by up to 104%, reduces split ends by 78%, and offers heat protection up to 232°C.

Apply the oil gently - three drops, and with hair styling movements from top to bottom, not on the ends. Available at Duty Free James Richardson, Price: NIS 379, available at authorized salons and online. Not tested on animals, sulfate-free, paraben-free, silicone-free, food color-free, vegan formula.

World-trusted brand VICHY launches RETINOL LIFTACTIV RETINOL SPECIALIST DEEP WRINKLES SERUM for treating all types of wrinkles and reducing the appearance of deep wrinkles, aiding in skin cell renewal. The retinol serum contains 0.2% pure retinol and bio-peptides. With continuous use, it helps treat all types of wrinkles, even deeper ones. The serum contains highly effective active ingredients and contributes to reducing the appearance of wrinkles in 100% of women with wrinkles on their foreheads, crow's feet (around the eyes), laugh lines, nose sides, and lip corners. Directions for use: Apply 2-3 drops on clean and dry skin in the evening. Week 1: Use twice a week. Week 2: Use once in the evening, and once not. Week 3: Use every evening.Price: NIS 249. Available at private pharmacies, super pharmacies, and various online shopping sites.

Long Dream Heat Protection Spray

Elvive from L'Oreal Paris expands the iconic Long Dream series and launches a heat protection spray for hair users of styling devices. The spray protects against heat and humidity damage and provides smooth and frizz-free hair for up to 3 days. The spray detangles and makes hair styling easier.

Tip for long hair: Before drying and styling, divide your hair into 3 equal parts and generously spray along the lengths.

Directions for use: Shake before use. Spray on damp to dry hair. Do not rinse. Style. Price: NIS 39.90, available at Super-Pharm stores and online.

DOVE hair care brand launches shampoo and conditioner for treating long and damaged hair. Helps reduce hair breakage by 4 times, for longer and healthier-looking hair. The formula adheres to damaged parts of the hair fiber, helping reduce breakage and facilitating hair growth and reducing the need for trimming ends. The formula in the series is vegan and approved by the global PETA organization.

REVIVING FOAM, intimate cleansing and moisturizing foam. Manufactured by the SECRET DE JOE brand. The foam hydrates and soothes and is based on the unique A-SPS essence ™ known for its skin hygiene and moisture maintenance. The formula is fully adapted for daily use in dry conditions, supports pH, enriches with natural moisture, and enhances balance and freshness in the area. The product is intended for those suffering from imbalance, infections and fungi, abrasions, and discomfort in the intimate area, as well as for women suffering from dryness in the bladder and vulva, and/or women using intimate washes that may worsen the condition and affect the acidity balance of the area. Price: NIS 79. Available online at Super-Pharm and on the website.

Moroccanoil expands its body product line and launches a new fragrance: DAHLIA ROUGE - pleasant and enticing. The scent comes in a body cream, liquid hand soap, hand cream, and shower gel - and like all Moroccanoil products, they contain the brand's core ingredient, argan oil, rich in antioxidants, along with additional ingredients intended to nourish and care for the skin with each use. The new fragrance Dahlia Rouge joins six other scents inspired by the Mediterranean Sea in Moroccanoil's body collection, each with its own unique aroma:

Dahlia Rouge: Pleasant and enticing. The perfect combination of floral scents of dahlia and tuberose, warmed gently with almond and musk.

Fragrance Originale: Moroccanoil's iconic and unforgettable scent blends amber and floral notes.

Ambiance de Plage: Warm and uplifting, an exotic escape to the beach with hints of gardenia and coconut.

Ambre Noir: Rich and enticing, a warm and spicy scent combining amber, jasmine, and white heliotrope.

Bergamote Fraîche: Refreshing and invigorating, the perfect balance between zesty bergamot and soothing mint.

Oud Minéral: Invigorating and surprising, a walk along the shores of the Mediterranean Sea with fresh mineral notes of sea salt and smoky cedar.

Spa du Maroc: Exotic and intoxicating, a stormy scent inspired by the Moroccan spa featuring black fig essence, wild patchouli, and vetiver.

To celebrate the launch of the Moroccanoil fragrance, the company offers a limited edition and offers two sets for hand and body care: The hand care set includes: liquid hand soap and full-size hand cream. Price: NIS 105. The body care set includes: full-size shower gel and body cream. Price: NIS 125

Moroccanoil Shower Gel (NIS 70 for 250ml): Highly concentrated formula enriched with argan oil provides moisture during cleansing, leaving the skin refreshed and renewed. This shower gel, enhancing flexibility, texture, and tone of the skin, is suitable for all skin types and available in all seven scents of Moroccanoil.

Moroccanoil Body Cream (NIS 100 for 360ml): Exceptionally lightweight and quickly absorbed body lotion contains a blend of argan oil, night-blooming oil, and soothing aloe vera extract. This lotion leaves the skin smooth and radiant after each use, suitable for all skin types and available in all seven scents of Moroccanoil.

Moroccanoil Liquid Hand Soap (NIS 70 for 360ml): Enriched with argan oil rich in antioxidants and hyaluronic acid for gentle yet effective cleansing and nourishment. Suitable for all skin types and available in all seven scents of Moroccanoil.

Moroccanoil Hand Cream (NIS 70 for 100ml): A moisturizing cream that absorbs quickly, abundantly rich yet lightweight. Moroccanoil Hand Cream, containing argan oil, hyaluronic acid, squalane, and a blend of cocoa and shea butters, provides deep moisture to the skin. Suitable for all skin types and available in all seven scents of Moroccanoil.

Moroccanoil products can be purchased at authorized salons and stores throughout the country, for inquiries call: 03-9511086, or visit the website: https://www.moroccanoil.com/il/

About MOROCCANOIL:

The product line of MOROCCANOIL was inspired by the exotic scents of the Mediterranean Sea and the iconic turquoise hue, which is the company's hallmark.

MOROCCANOIL is the pioneering company that began using oils in its products. The therapeutic oil from the MOROCCANOIL range created a global buzz around argan oil and paved the way for a wide range of premium products, offering solutions for all hair types.

This is the success story of an iconic and fashionable brand, with a drive for innovation and an unrelenting pursuit of developing oil-rich, lightweight, and convenient-to-use grooming products, based on high-performance formulas.

The company's products are not tested on animals.

MOROCCANOIL's main goal today is to continue to develop, innovate, and lead the way in the beauty industry. MOROCCANOIL hair and body products are available in select salons, spas, and online stores in over 100 countries worldwide.