Celebrating summer: Jack Cuba chain expands with new categories

Summer time 2024 in Israel came into effect between last Thursday and Friday and at 02:00 at night the hands of the clock moved forward one hour and heralded the arrival of the hot season. Last Thursday, in honor of the opening of summer, the executives of the luxury brand JACK KUBA held a festive event where they announced the chain's business trends and presented the leading trends in the swimwear and beachwear collection for the summer of 2024.

"We are in a painful and frustrating reality. On the one hand, we want to shout to the world to stop everything until all the abductees return safely", Jenny Kuba said at the opening of the event, "and on the other hand, we are trying to get back to normal both to maintain sanity, and to create and drive the economy".

The event was held at the brand's flagship branch, in the Ofer Ramat Aviv mall, to which about 60 guests were invited, including business people, fashion anchors and network stars who enjoyed a French-style cocktail, and an exposure of the trends under the direction of the stylist Hila Revivo, who reviewed all the leading models in the swimwear world, The advanced technologies, the fabrics, the cuts, the colors and everything that is hot for 2024.

"In the next two years we are expected to expand the network with 3 new branches" added Cuba "and above all to increase the area of all stores to 100-120 square meters. We need a large store space because in the last year we have expanded the product mix and entered new areas such as: Jewelry, shoes, bags and trendy items that have come out of the bedroom and under clothes and are worn as clothes for everything, and even as evening wear. Especially when it's so hot outside. The ESSENCE collection of home and body perfumes will also be launched soon. The vision that leads us is that every woman who enters Jack Cuba will find a total look here".

David Ben Moshe, CEO of Ofer Ramat Aviv, who arrived together with Liora Ofer, chairperson of Melisron, said: "The JACK KUBA branch in the mall is considered a premium of women's underwear and swimwear".