Fashion brand A L B B Y emphasizes sustainability and the environment

A L B B Y is an online boutique fashion brand, which combines trendy and timeless handmade and high quality items, designed by the entrepreneurs and founders of the brand: Oshrat Harel, who is a lawyer, and Tali Bloch, who manages a business unit in a large consumer goods company, and they are also sisters.

The two make sure to use innovative and high-quality raw materials which, together with talent and aesthetics, created a minimalist design combination, tight and dripping with style, and at the same time at affordable and affordable prices.

A L B B Y offers in the first stage a collection of bags and jewelry with a contemporary style, for a chic look to upgrade the outfit. The brand's products are carefully handcrafted, using high-quality and innovative raw materials, without the use of animal products. The raw material in the bag collection is vegan leather, an innovative material that "mimics" real leather in appearance, touch and texture, but is animal friendly (cruelty free) and highly durable, combined with gold finishes in a vintage look.

The jewelry collections are also handmade and made of vermeil - sterling silver coated with 14 or 18 karat yellow gold, 2.5 microns thick according to the strict American standard, and hence have a very high durability, without allergenic ingredients (nickel, etc.) and in addition there are jewelry Plated with white gold and jewelry that combines zircon stones of the highest quality grade A5.

The raw materials provide high durability while taking into account the environment and sustainability. The minimalism that characterizes the brand is reflected not only in the clean design, but also in consideration for the environment: use of minimal packaging materials, multi-purpose cotton bags and production in small quantities.

The A L B B Y brand has a social agenda and entrepreneurs believe that good brands are first of all good citizens. Joining the A L B B Y community allows you to enjoy trendy fashion items and at the same time open your heart and contribute to the community in which we live. The brand initiates collaborations with a variety of associations throughout the country and publishes extraordinary volunteering days, in which everyone can take part.

The brand has five fashionable and meticulous collections, adapted to every woman of any age: The Catch Bags bag collection - bags that are handmade from high-quality vegan leather, with a minimalist design The Soft Bags collection - that are handmade from soft vegan leather And fluffy, with a magnetic closure for maximum comfort. The price range for bags: from NIS 439.

The brand also has collections of sterling silver jewelry coated with white gold or vermeil - 14 or 18 karat yellow gold with a thickness of 2.5 microns according to the American standard. The "baguette" jewelry collection - a strong trend of jewelry inlaid with the highest quality (A5) zircon stones, in a rectangular cut. The tennis jewelry collection - in the collection you can find tennis necklaces and modular earrings, with a classic look. The Cuban jewelry collection - characterized by oval links, combined with zircon stones of the highest quality (A5) for a look of luxury combined with street fashion.

In the collection are necklaces, bracelets and earrings with an elegant look with audacity. Jewelry prices start at NIS 359.

According to Tali Bloch: "We decided that the prices for the consumer would also be accessible and we priced most of the items between NIS 499-359, with the most expensive item being priced at NIS 849, and this despite the fact that all the raw materials are of the highest quality and each item is handmade."

All jewelry designs can be purchased in solid gold and diamonds, by personal order. Home deliveries within 1-3 business days or to collection points nationwide. There is also the option of self-collection from the studio in Tel Aviv. You can get the brand products on the online site