Micro-retinol serum from the New York skincare brand Kiehl's

The retinol serum, which has a formula with a precise daily dose, provides visible anti-aging benefits, while reducing the uncomfortable side effects associated with traditional retinol formulas - even in the first two weeks of use. Based on clinical evaluation, (the patent-pending formula) provides clinical efficacy: 100% of users show a reduction in wrinkles, 90% show an improvement in firmness, and 94% show a refined texture within 12 weeks of use.

Retinol is considered by dermatologists to be the holy grail of skin care ingredients due to its unique and clinically proven ability to visibly improve wrinkles and other major signs of aging by increasing the regeneration of the outer layer of the skin, and restoring the density and firmness of the skin.

The retinol serum, inspired by the medical approach of "micro-dosing", that is, taking powerful ingredients in low and precise doses, the new and innovative Kiehl's serum contains a carefully measured dose of retinol that helps to continuously stimulate the regeneration of cells on the outer layer of the skin. With each daily powerful dose, new cells gradually move to the outer layer of the skin for a fresh and renewed appearance of the skin.

In an experimental test, it appears that after 4 weeks the wrinkles appear reduced, after 8 weeks the skin looks firmer, 90% of the users agree that the skin feels comfortable after use, including experimental women who used retinol for the first time.

Along with pure retinol, the flagship ingredient, the innovative formula contains ceramides and peptides to help strengthen the skin's natural protective barrier, in order to help reduce feelings of discomfort in the skin including redness, dryness and skin peeling.

Dr. Nancy Ilaya - Kiehl's Global Scientific Director: "Our research shows that a skin care product is effective when the results are consistent and consistent. We wanted to formulate a formula containing retinol that would allow for daily use right from the start with reduced skin discomfort, while still offering a powerful anti-aging benefit."

According to her: "To this end, our formula contains peptides for additional support and maintenance of retinol's remedial properties, and ceramides that release essential lipids of the skin's natural protective barrier to help build tolerance to retinol and prevent dryness. This way, you can effectively deliver the exact dose of retinol to the skin and start providing benefits are beneficial without excessively speeding up cell turnover or damaging the skin's protective barrier."

Content: 50 ml.

Recommended price for the consumer: NIS 349

Available at brand stores, selected Pharm branches and Super Pharm's online website.