Emergency customer service for 700k deaf and hard of hearing

The Sign Now company yesterday held the "Laboratories for Emergency" event on the subject of routine and emergency services accessibility, against the background of half a year since the "Swords of Iron" war. The conference focused on providing service to people with disabilities during wartime, on the activities of leading managers in the service, in real-time emergencies, and more. The event was attended by senior officials from leading companies and offices in the economy, which make their services accessible to the deaf and hard of hearing community.

The conference and the project's activities are regularly accompanied by the office of Nashitz Brands Amir and represented by attorney Itai Deutsch, a partner in the office's commercial department. Deutsch, who opened the conference, reviewed the legal aspects of the issue of accessibility, discussed the existing legislation on the subject and the importance of accessibility in Israel.

One of the main speakers on the panel was Maya Radoshinsky, VP of Service and Sales at Partner. Partner is the first company to launch this service for its customers in Israel. Maya stated that Partner, as a company that serves over three million customers every day, sees great importance in providing quality service to all of its customers, including People with disabilities. She also added that Partner sees the importance of providing a fast, sensitive and personalized service in times of emergency, when the need and criticality of providing continuous and stable communication services is heightened.

The event was initiated by the Sign Now company, which created an innovative application that bridges the deaf community and service providers and allows them to contact an interpreter in a real-time video call. The interpreter addresses a normal call to the customer service centers, which know how to recognize the incoming call from the Sign Now center and provide a quick response. Since the beginning of the war, the Partner company has extended the service to 24/7 for its customers.

According to the Central Bureau of Statistics in Israel, there are approximately 700,000 deaf and hard of hearing people, and an estimated 20,000 of them are sign language speakers.

Tomer Levy, founder and CEO of Sign Now: "Partner is the first company in Israel that believed in Sign Now sometime in February 2022, which helped us generate the inertia to create additional collaborations, on our way to make Israel accessible to sign language."