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The Jerusalem Post

Quality German: Importer’s home appliance revelation

 
  (photo credit: Miniline)
(photo credit: Miniline)

Miniline, a major importer of home appliances in Israel, presents a variety of AEG electrical products with special purchase conditions for the holiday.

Miniline, a major importer of home appliances in Israel, presents a variety of AEG electrical products with special purchase conditions for the holiday. Among the products: ovens, washing machines, dishwashers, and more.

Eliya Umansky, a product manager at Miniline, noted, "Among the latest innovations in the brand's electrical products, you can find ovens with a temperature sensor embedded in the handle ensuring preferred cooking level, wide induction cooktops with wireless temperature sensor allowing perfect steak frying or even sous-vide cooking on the cooktop, ovens with sous-vide technology for professional cooking, and a dishwashing machine that is the first in the world allowing you to raise the lower basket upwards for convenient loading of dishes without bending. Additionally, the company also offers washing machines with a steam cleaning program providing a domestic alternative to dry cleaning processes."

German brands offer everything Israelis seek in home electrical products: advanced technological solutions with high reliability and long lifespan. Many Israelis looking for quality electrical products choose German brands. Among the leading German brands, you can find Volkswagen, Mercedes in the automotive field, Adidas in clothing and footwear, and AEG in home appliances. Now, especially for the holiday, Miniline offers the products with special purchase conditions: an extension to 5 years warranty for an additional NIS 199.

Even in Israel, German products are perceived as prestigious and reliable. A study conducted by the Geocartography Institute (2021) revealed that half of the population in Israel would prefer to purchase German electrical products, as the choice for German appliances largely stems from economic considerations and a long-term view that regards it as an investment returning value both in terms of performance and economic savings.

Electrical appliances boast meticulous design, thanks to AEG's aesthetic and precise approach, presenting innovative products with elegant, sophisticated, high-tech visuals suitable for any contemporary design, including a wide range of integrated items harmonizing with the kitchen environment. Among the new products, you can see the dominant black color giving the kitchen an elegant, luxurious, and modern look.

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  (credit: Miniline)
(credit: Miniline)

The multi-purpose SENSE COOK oven with AEG's active turbo

The multi-purpose SENSE COOK oven with AEG's active turbo combines quality, innovation, captivating design, and desirability. It has a recommended A++ energy efficiency rating, a large baking compartment, and 2 pairs of telescopic rails in the oven, offering a variety of cooking and baking modes such as pizza, bread, pastry thawing, various baking and cooking modes, food drying, and plate warming.

In addition, the oven comes with innovative and exclusive programs, such as: SOFT MOTION - a door with a soft closing mechanism, FOOD SENSOR - a temperature sensor that checks the food temperature for perfect results, and THERMIC HOT AIR - a turbo convection system that includes a giant fan combined with a powerful heating element ensuring uniform cooking wherever you place the dishes in the oven.

All this alongside safety systems installed in the oven, including: child lock, automatic shutdown for maximum safety, and a cool door with 4 layers of glass as well as functions aiding efficient and simple oven cleaning including: EASY CLEAN ENAMEL - internal walls coated with DIAMOND GLAZED enamel for efficient cleaning and a door that easily disassembles.

  (credit: Miniline)
(credit: Miniline)

AEG's 60 cm MAXIMSENSE PLUS induction cooktop

AEG's MAXIMSENSE induction cooktop is designed with innovative and advanced design, featuring a wide cooking surface of 60 cm where you can use a variety of pots of different sizes. Additionally, the cooktop has 4 cooking zones providing flexibility and convenience in cooking, with one cooking zone being a flexible cooking - PROCOOK ZONE FLEX where you can place up to 4 pots and also by moving the cookware onto the FLEX area, the heat intensity changes automatically according to the cookware position, allowing you to boil, cook, or keep warm by simply moving the cookware.


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The cooktops feature LED displays showing the cooking power and remaining cooking time. Additionally, the cooktops have advanced technologies such as: AUTOMAX technology bringing the cooktops quickly to a boil after which the power automatically decreases to the selected level, OKO TIMER technology - an energy-saving technology by pre-setting the cooking time and using residual heat, COUNT UP timer technology ensuring full control over the cooking process, displaying the cooking duration per hob, and POWER BOOSTER technology for quick and intensive heating.

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