Brand news: From tennis court to wardrobe

Fashion with Heritage

Legendary tennis player René Lacoste founded Lacoste in 1933, merging sports, fashion, and art. Now, a new French chic style adds a fresh touch while preserving 90 years of design heritage.

Deborah Yenitzek, the brand's trade director, shared Lacoste's DNA: freedom, creativity, and simplicity. Lacoste pioneered jersey fabric in fashion, evolving over time. Piqué shirts dominate closets in various colors, alongside denim total looks featuring flared pants and oversized button-up shirts. Striped oversize shirts with white collars transitioned from men's to women's wardrobes, complemented by hoodies and cardigans with iconic ribbed knit.

The collection reinterprets iconic models from past years, now part of the heritage. Leading the new style is Pelagia Kolotouros, the new chief designer and artistic director, bringing her design vision, evolutionary leadership, and brand breakthrough effortlessly.

French chic is expressed through classic colors, refined branding, layered looks, and accessory combinations: bucket hats, headbands, side bags, and sneakers. Available at Lacoste flagship stores in Ramat Aviv Mall, Rishon Lezion's Golden Mall, and online.

Niche Fragrances

In the niche perfume category, Aqua di Parma products, established by Baron Carlo Magnani in 1916, symbolize Italian pride worldwide. They represent a unique historical heritage of perfumes and grooming products, reflecting Italian soul, nature, and art.

With the new scent EDP Zafferano, featuring rare and mystical saffron, the fragrance blends Eastern and Western influences. It includes notes of amber, bergamot, mandarin, cypress, jasmine, geranium, rose, Persian saffron, orange blossom, vanilla, tonka bean, and woody tones. Available at James Richardson Duty-Free.

Italian niche fragrance brand Xerjoff introduces Erba Gold Xerjoff, crafted from unique essences with exceptionally high concentrations and pure ingredients. Inspired by Italian art and ancient tradition, each bottle is a work of art.

Featuring lemon from Amalfi, Brazilian orange, ginger, vanilla, cinnamon from Madagascar, Guatemalan heliotrope, white musk, amber, Calabrian bergamot, melon, pear, vetiver, and woody notes, the perfume packaging includes a colorful silk scarf. Available at BEYONDSKIN stores, selected branches of April stores, Super-Pharm, selected perfume shops, and BEYONDSKIN and Lilit websites.

Masterpiece Makeup

International makeup brand M.A.C introduces a new and upgraded formula for its iconic Studio Fix foundation.

Eran Kraus, CEO of M.A.C: "Four decades of breaking conventions and limitless self-expression. M.A.C revolutionized beauty artistry, setting high standards not only in makeup quality but also in fostering a community that promotes equality and harnesses its power to change society.

From day one, the brand shattered norms, consistently innovating and pushing boundaries in makeup artistry for four decades and will continue to do so for the next four."

The new foundation offers 71 shades, a matte finish, medium to full coverage, with the original formula's benefits, water, humidity resistance, non-settling, creasing, or changing color. The glass bottle is recyclable.

Castro's Homely Touch

Maya Shalom, manager of Castro Home, brings spring to the table with a collection comprising four inspirational stories: Tuscany Mix & Match, classic elegance, Boho Chic, and an elegant collection.

The classic collection expresses sophistication in simplicity, with clean white in the PURE WHITE series, porcelain flora series inspired by the white lotus flower, boho chic collection with natural texture materials, and an elegant collection featuring glass tableware with gold touches.

Available at CASTRO HOME stores and online.

Bergamot Fragrances

Hurry not to miss Laline's limited edition Bergamot Patchouli collection, drawing inspiration from bergamot blossoms and nature's beauty in purple and green hues.

Products include body scrub, hand cream, body lotion, bath and body foam, body and hair mist, air freshener, aroma candles, bathing kits, and more. Laline also offers holiday gift sets: Passover vanilla kit, Patchouli bath set, Sweet bath set, Rich Patchouli bath set, Collagen kit, and more.

Holistic Experience for Mothers

After a comprehensive renovation, the boutique hotel for mothers "Baby Bliss" offers a 5-star WELLNESS experience for pre and postnatal periods. Avi Zak, the hotel's owner, believes in holistic care, combining professional medical treatment during childbirth with emotional support for the mother and her companion. "We believe every mother and her family deserve a personalized experience after birth, with the highest standards."

Featuring four types of rooms: Classic, Premium, Family, and two suites, the experience includes personalized baby care by certified nurses from Lis Hospital, IBCLC breastfeeding consultants, childbirth treatment, reflexology treatments, sound healing, and infant care tutorials.

Gastronomy at NINA Restaurant Chef Tomer Tal, from George and John Restaurant at Drisco Hotel Tel Aviv, collaborates with clinical nutritionist Rachel Neumann to create a menu using local ingredients adapted for new mothers. The menu includes vegan, gluten-free, and lactose-free options, with family members able to join meals by prior arrangement. Throughout the day, a refreshment station with fruits, pastries, desserts, hot and cold beverages is available.

Kosher and Tasty

If you thought Passover meant bidding farewell to beloved flavors, think again. Barilla, the pasta brand, unveils a series of gluten-free pastas made from a blend of white and yellow corn flour and rice - all without gluten. The lineup includes spaghetti, fusilli, penne, and lasagna sheets. Pasta needs sauce like we need air to breathe, and Barilla presents four sauces: Pomodoro, Bolognese base, Neapolitan, and Basil - all made from quality tomatoes and exquisite ingredients.

For carb enthusiasts, know that Gershon Spices - the importer of LalQilla rice brand - introduces rice straight from the fields of India and the slopes of the Himalayas, produced through various aging processes. The series includes Classic Basmati Rice aged two years, Qilla Excel Rice aged two years, Majestic LalQilla Rice aged one year, Supreme Sella, and Super Health Brown Basmati Rice.

Culinary brand Master Chef offers lentil and vegan-friendly pasta kits, featuring six "cakes" of noodles and an easy-to-prepare mix for knaidlach, yielding approximately 30 perfect matzo balls.

The Olivie brand from Tnuva reintroduces its classic charoset and hazelnut spread without preservatives or artificial colors, and adds a gluten-free vanilla biscuit.

If wine isn't your preference, go for Bacardi's global sensation, offering its first watermelon breeze spritzer, joining lemon and pineapple flavors.

At "The Olive Boutique," specializing in gourmet gift packages, they introduce a cardboard suitcase containing: a bottle of excellent extra virgin olive oil, four jars of unique spice blends suitable for steak grilling, BBQ, fish herbs, and chef's blend, two jars of tomato relish / confiture made from cherry tomatoes and cinnamon, two jars of walnut and hazelnut nougat spread, and halva spread.