Rihanna unveils daring look in sexy dress at brand launch event

The billionaire singer, aged 36, arrived yesterday (Friday) at the launch event for her makeup brand "Fenty Beauty" in Los Angeles wearing a sand-colored tube dress with a deep neckline. The singer's look was tailored to the event's purpose - promoting a new product, and soon you'll understand why.

Riri flaunted her impressive chest in a dress that included intricate ruching at the top and an elegant midi skirt. She accessorized the dress with jewelry and nude-colored heels with laces wrapped around her ankles and up. Rihanna completed the look with a silver bracelet dangling around her ankle, her famous white pedicure, and a luxurious blond ponytail swept to the side.

Her beauty brand, Fenty Beauty, founded in 2017, announced the addition of a new product to its existing product line: waterproof makeup with a natural radiant finish called Soft'Lit. This comes after Rihanna's fashion company, Fenty, enjoyed several sales promotion events in collaboration with Puma.

At an event held on Tuesday, Rihanna dressed herself as a tree with a full-body green bodysuit adorned with branches and leaves. She merged with her surroundings to showcase the Creeper Phatty Earth Tone sneaker.

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In her second look inspired by nature, Rihanna switched to a shirt with leaves and khaki cargo pants. The original Creeper shoe model was launched in September 2015, a platform version of Puma's iconic suede shoe. Rihanna's new version, the Creeper Phatty, is "big, bold, and always bad" with a chunky design and a raised rubber sole.

The collaboration comes after Rihanna announced that her brand Fenty Beauty would now be available in China. It's a significant business move for the star, as China is now the second-largest beauty market in the world after the United States.

At the event, which took place last night in London, about 250 carefully selected guests were hosted by the brand - artists, musicians, cultural figures, influencers, and style icons from around the world - including an Israeli representative, the creator and singer Jasmin Moallem.

Yasmin, 29, one of Israel's most respected musicians in recent years, with a unique and prominent fingerprint, was chosen by the brand's team to launch one of its significant collaborations, at a time when support for Israel is not a trivial matter.