Israeli innovations in international vision: A brand's story

Promoting Israeli creativity, achieving powerful brows, from Kibbutz Shamir to the world, spring scents in pink, relaxed fashion, the pots that became a bestseller, and what happens when Irish creams and chocolate are combined?

Free and Liberated

If there's one thing annoying in summer, it's tight clothes. Luckily, the trend is loose clothing, and the fashion network "Hodies" is embracing it with its spring-summer collection for women and men, focusing on comfort because we're at our best when we're comfortable.

Among the leading items: sets of button-down shirts with V-necklines paired with matching trousers made from viscose fabric in a loose and relaxed fit, a silk collection expanding with new designs for men, the Tetra collection, which has been successful, continues with new designs and cuts, button-down shirts released with long sleeves, and T-shirts in a variety of prints and combinations. The Hodies PRO sportswear line receives reinforcement with new designs for women, including a limited edition short sports overall, leggings, tops, and matching sets in summer colors made from Lycra fabric.

Life in Pink

In honor of spring, Alpha Cosmetics launches pink fragrances because if life isn't pink, at least the scents are.

Nature and the environment are central sources of inspiration at the French luxury house "Guerlain" since its establishment in 1928. "Aqua Allegoria," the first fragrance collection paying homage to nature and its beauty, was launched in 1999 with natural ingredients collected from around the world. The perfumes contain 90%-95% natural ingredients and alcohol from organic cultivation of beetroot.

As a symbol of Guerlain's long-term commitment to the Earth, the Aqua Allegoria series is refillable and takes precedence on the stage, reflecting the brand's vision and values to promote environmental quality and a greener world that respects and appreciates nature. "Flora Super Bloom," the new fragrance, sparkles, floral, delicate, and fresh with notes of mango, citrus fruits, Indian tuberose absolute essence, May rose, cyclamen, iris, green ivy, and sandalwood.

Straight from Los Angeles, the lifestyle brand "Juicy Couture" unveils the fragrance "Viva La Juicy Sorbet" EDP - a scent as sweet as dessert, as romantic as love, and as indulgent as a soft macaroon, reminiscent of a visit to a patisserie because life should be celebrated with dessert. The fragrance combines notes of orange, mandarin, raspberries, peach blossom, gardenia, orange flower, jasmine, vanilla, creamy cocoa beans, and almond cream, with the bottle resembling a cupcake topped with liquid fondant.

The new Irresistible EDP Very Floral fragrance from "Givenchy" reveals a fiery, free femininity; the perfumer Caroline Dumur joins the iconic perfume trio and launches a sensual, floral, heartwarming, and captivating scent. The fragrance contains Rose Essential© LMR - a unique ingredient in the Irresistible series, Saintpaulia rose absolute from Grasse, white flower bouquet, ylang-ylang essence from Madagascar, Indian Sambac jasmine absolute, coconut water, cashmere wood, pure cedarwood essence, amber seeds, and natural musk.

The brand "Elizabeth Arden" introduces for the first time a radiant and feminine interpretation of the classic "White Tea" fragrance, capturing the essence of precious moments and simple indulgences. The fragrance is radiant and enchanting, containing a floral symphony of pink freesia, valley lily, iris, honeysuckle, musk, tonka beans, white tea, and tonic amber.

Seeing the Future

Shamir Optical Industries, developing optical lenses from Kibbutz Shamir (now part of EssilorLuxottica), unveils the latest innovations in eyewear.

Yagen Moshe, CEO of Shamir Optical: "We are proud to present our new developments that meet the changing needs of the vision world. We are committed to continuing to lead innovation in the field, developing advanced and high-quality vision solutions that allow everyone to enjoy optimal vision and improved quality of life."

Following ongoing collaboration between Shamir Optical Industries and the Formula 1 group, Shamir Drive INTELLIGENCE™ lenses were launched - lenses specifically designed for driving, developed with elements of AI and feedback from professional and regular drivers. They provide a premium driving experience for drivers, reducing eye fatigue and improving reaction times on the road, focusing vision, wide and clear field of view, improved color contrast, and addressing night vision issues, while adapting to changing lighting conditions. Another innovation is Shamir Optimee™ lenses, a breakthrough solution for treating children's myopia, clinically proven to slow down eye elongation and myopia progression.

Another innovation is the Autograph Intelligence lens - the world's most advanced multifocal lens, developed with an investment of approximately $5 million.

Nashit Israelit

In order to promote Israeli women's creativity, the cosmetics brand "Sabonlem," belonging to Israeli illustrators, illustrates the new brand's packaging to benefit supporting and promoting women's and girls' organizations. Each illustrator reflects on how the association promotes and empowers women from her perspective.

The illustrations and the stories behind them are printed on the gift packages, with each package containing a QR code leading to the "Igul L'Tova" association, allowing donations to one of the associations. Talia Driggs illustrated for Beit Ruth - an association that operates a village for at-risk girls, providing them with a warm home and enabling them to build a bridge to a better future.

Yali Ziv illustrated for "Women to Health," working to promote women's health, well-being, and rights and promoting broad access to health, including improving quality of life, mental health, sexual health, body image, and more. Daniel Pelag illustrated for "Equal," which works to strengthen the sense of value and self-confidence among young girls, providing tools for realizing their potential. Shira Giladi illustrated for "Women's Shed," which works to promote equality between women and men, fight violence against women, and combat discrimination in employment.

Bombs for Brows

Love full and powerful brows? Shir Nakash, a micro-pigmentation expert, instructor, and brow designer, launches 4 brow stamps in shades from blonde to very dark brown. Nakesh says it's a unique formula of rich pigment powder with a silky texture, the stamps last all day; just choose a stencil, stick it on the brow area, apply with the stamp, fill within the borders of the sticker, and remove with a makeup remover wipe. Available at April stores and Onlys chain.

The Pot of Pots

The TWIST cooking utensil series from Soltam justifies its name; it's a collection of pots designed in monochromatic cream white with a black interior, so beautiful that you can easily forego serving dishes and place the pots in the center of the table.

Beauty doesn't compromise on quality; the series has a triple-layered Non-Stick Food Safe interior coating that prevents sticking and ensures even heat distribution, saving cooking time. The pots have a unique, ergonomic, heat-resistant bakelite handle for comfortable grip and easy handling, a flat, stainless steel induction bottom suitable for all types of stoves, including gas, electric, halogen, ceramic, and induction, are oven-safe up to 180°C, and easy to clean, dishwasher safe.

Sweet Pleasure

Love sipping Irish Cream Baileys and indulging in bitter Belgian chocolate? Now you can enjoy both in one drink, courtesy of Anthony Wilson, son of one of the leading Baileys brand owners in the world, who created Baileys Chocolate Luxe liqueur.

For 3 years, Wilson worked on creating the liqueur, a process that included tasting 200 different Belgian chocolates and creating 800 different recipes until achieving the final result. This is the first time that Belgian chocolate is combined with alcohol, creating a multisensory experience of two beloved treats, with the result being a rich taste of Belgian chocolate with caramel cream notes characteristic of Baileys Irish Cream and a bitter cocoa finish.

Irish Cream was the first to produce liqueur of this kind, combining whiskey from Ireland and cream from local farms in the region, sold in liquor stores.