Israeli celebrities embrace ByAngler phone cases

ByAngler, an Israeli brand specializing in fashionable and customized phone cases, has taken the Israeli celebrity scene by storm. In an era where the phone has become not just a technological necessity but also a fashion accessory, ByAngler offers refreshing collections allowing everyone to express themselves uniquely. Among the familiar faces who have chosen to match their style with ByAngler cases are Maya Kay, Daniel Greenberg, Eti Kobo, Omer Nudelman, Shahar Hauon, Libar Bliliti, Li Alon, Dana Zarmon, Yuval Kaspit, Or Lozon, Shir Elmaliach, Anne Zivi, Dorin Dotan, Sapir Kashti, and many others. Their success in capturing the hearts of both celebrities and the wider audience emphasizes the deep connection between fashion, technology, and personal expression.

We caught up with one of the founders of the brand, Tom Ichil, to ask a few questions that intrigued us:

How did it all start: How did you think about starting a business of covers?

"About five years ago, we decided to establish a brand specializing in personalized leather products, aiming to bring the trend of personalization, mainly popular among international brands like Louis Vuitton and Fendi, to a wider audience. We wanted to create a brand that offers Value For Money. The first product we offered for sale was a cardholder, and after identifying the high demand for our products, we decided to look for the next thing we could offer. After almost a year of activity, we added phone cases to our product range, which became one of our most popular products."

What's in these cases that managed to capture all the celebs and many others?

"In my opinion, the success of our cases stems from a combination of personal design, the trendiest color collections each season, high quality, and personalization options that allow every customer to feel they are getting a unique product that speaks to them personally. In fact, we have customers who purchase several cases in different colors in one purchase, so they can match the case color to the outfit they are wearing on the same day. The phone is with us all day, and it's most enjoyable to turn it into part of our wardrobe items. Our cases are designed with emphasis on small details and meticulous finishes, elevating every phone to a fashionable accessory. In addition, perfect alignment with contemporary trends and a deep understanding of what the market is looking for, lead both celebrities and the wider audience to feel they are part of something special and fashionable."

Are there any other products that can be purchased from the brand?

"Of course, over the past five years, we have developed a wide range of products to enrich our offering to our customers and ensure they receive a complete and integrated experience. In the accessories department, we have added to our product line AirPods cases and passport covers, including leather luggage tags that have become a favorite item, upgrading every flight abroad. In the fashion field, we launched stylish bags that conquered the web, and soon we will introduce a new and stunning travel bag. Our goal is to create products that not only complement each other but also allow our customers to express themselves in every situation and style."

Every ByAngler cover is the result of thoughtful work, personal design, and attention to small details. The brand offers a wide variety of designs - from sleek and subtle to colorful and spicy, and even the option to add a personalized nameplate that turns every cover into the owner's signature. The vision is to allow everyone to find the most suitable cover while expressing their style and personality to the world.

Chosen by the leading figures in the Israeli fashion and style scene, the fusion of technology and fashion has never been so beautiful and personal.

Price range: NIS 200-229.