The performance that won in the technological innovation category in Milan

The design week in Milan has ended and it is time to update that the representative of Cosentino EARTHIC® LAB beat candidates like Google, Samsung and KIA and took the first place "2024 Fuorisalone Technology" in the technological innovation category. The award recognizes innovative projects that raise awareness of sustainable production methods that restore the balance between humans and the environment. According to Adir Levy, Director of Cosentino Israel: "The combination of innovation, technology and sustainability was recognized by the organizers of the design week and the visitors who came en masse to support the value of a design culture that advocates the deepest content".

EARTHIC® LAB The immersive installation that Cosentino unveiled last week during Milan Design Week, received an extraordinary resonance. The performance, designed by the duo of Italian designers Formafantasma, challenged the conventional approach to design, emphasizing the significance of rai kima production processes, over mere aesthetic appeal. The thought-provoking performance offered a new perspective on the world of surfaces to the design and architecture industry with the aim of raising awareness The importance of design goes beyond mere aesthetics.

The choice of the place to represent is not accidental. Between the historic walls of the Teatro Gerolamo (Teatro Gerolamo) every surface, every element, echoes the historical significance of this place, creating an installation that transcends time. A source of dialogue between the past and the future, where sustainability is the main character. Through the different floors of the theater, visitors are invited to see Cosentino's innovation project on research and development, material formulation and sustainability. All of these as mentioned are embodied in the capsule collection of EARTHIC®.

Silestone ® XM's debut EARTHIC ® collection, specially designed for the event by Formafantasma Group features a new sustainable approach. The collection is made in Hybriq+ Technology ® with a maximum crystalline silica content of 10%. Cosentino is a world leader in the production of sustainable surfaces for architecture and design. Marketed in Israel since 2015.