Independence Day values & Israeli innovation in sports fashion

Z-Sport's Decade of Excellence

Z-Sport, the Israeli sports brand, knows that after the holidays and as summer approaches, everyone gets into fitness mode and launches a new collection. The brand, celebrating a decade, specializes in high-quality sportswear faithful to global trends in sports and activewear. This season continues with the best-selling model - high-waisted shaping leggings; two tops, one in a new cut; a strapless bodysuit; a short jumpsuit with a front zipper, and a sporty dress with inner leggings made of polyamide fabric.

Most of the collection is made from FOUR WAY STRETCH FABRIC identified with the company, a fabric developed for close to two years. What distinguishes it is special elasticity along the four main axes, providing more freedom of movement. In addition to the black color that has dominated the collection until now, colors like navy, olive, and stone have been added. Most models are available in sizes XXS-XXL. Are you in love? Visit the brand's website or Instagram page.

Brands with Values

How much do we love Israeli success? Just moments before Independence Day, the Israeli online commerce platform OH GLOW continues to grow. It has signed agreements with international beauty and lifestyle companies in the first quarter of 2024 worth about NIS 15 million. The company from the DNO GROUP is home to indie brands and supports small, independent, niche brands with social and environmental agendas, with high-quality ingredients, high-quality control, and no animal testing.

Brands coming soon: 11skin - a British skincare brand that shines in luxurious spas worldwide like Kempinski / Rhodes / Mandarin and more; Apotheke - an American fragrance and home atmosphere brand; the makeup brand Y'amour - a Dutch makeup brand that carves out quality ingredients, veganism, and recycling, all products are refillable.

Yoni Shor, Vice President of Marketing for the OH GLOW website: "OH GLOW website launches new brands on a very large scale, we are excited to make our new brands accessible to the Israeli consumer audience and provide a taste of what is happening in the international beauty and wellness world. We insist on choosing unique and high-quality products alongside a convenient and easy shopping experience."

Scented Stories

And in the atmosphere of patriotism, we salute the "Scarlet" network that, after launching the women's perfumes collection 1 - 13, launches another collection named 14-19, inspired by flower essences and combined with extracts that provide refreshing and delicate touches. 14 is a musky, honeyed scent; 15 floral and sexy; 16 coconut and vanilla with amber; 17 fresh and sophisticated; 18 bold and determined, and 19 trees and fresh.

The 'Occitan Israel brand launches a vegan spring perfume inspired by roses and peaches - a capsule collection that includes extracts of essential oils from roses, juicy peaches, lively hyacinths, bergamot, lemon, warm amber, and velvety musk. The packaging was designed by the artist Stephen Wilson, inspired by the 70s, the decade in which L'Occitane was founded, symbolizing optimism, freedom, and unlimited possibilities, with elements of retro and influences from nature, available on the company's website and chain stores.

Special Glasses

If you have a fetish for glasses, you must visit one of the Vintage Original concept stores that offer a variety of sunglasses and prescription glasses with iconic frames from the network. With the opening of the fourth branch recently in Ramat Hasharon, the VOptic advanced vision testing facility was also launched, developed in partnership with the international lens company Optimize.

Dana Gamchi and Ron Zehavian, owners and partners in the "Vintage Original" network: "The idea was born out of our desire to bring a quality and accessible product that would be timeless, suitable for every outfit and every season, but with its own language, in a style identified with us for years and inspired by it. The brand Vintage Original. Over time, we delved into the field and understood the need for sunglasses and prescription glasses at an affordable price with style, but not only that, we emphasized unique and trendy design."

Doron Gamchi, Dana's father: "Once we managed with one pair of glasses, but today, in the era of social networks, no one wants to look with the same pair of glasses, the network is a great option to buy several pairs at a low price."

Night Revolution

Just before you go to sleep, let me update you that the Japanese hair care brand Shiseido is launching a night serum from the Vital Perfection series that you must integrate into your skincare routine before bedtime. The brand promises that the LiftDefine Radiance Night Concentrate is effective against sagging skin, providing a focused solution for skin sagging caused by natural gravity, redefining the facial contours.

S.O.S for Hair

Most of us know the phenomenon that just before we leave the house, we discover that our hair looks awful. It's time to pull out the secret weapon - dry shampoo. Batiste, the leading dry shampoo brand in the world, introduces XXL dry shampoo that provides volume, care, and nourishment to the hair. The XXL contains a formula enriched with corn starch, talc, and silica that adds extra volume to the hair, enriched with keratin that nourishes and nourishes, and Inca Inchi oil that gives the hair a fresh and clean look, making it suitable for use between showers, providing a feeling of freshness, volume, and pleasant fragrance. Available in Super Pharm stores.

Independence with a Touch

Independence Day will not be celebrated this year with parties, but mainly in family and social gatherings, and with food because that's how it is in Israel, everything revolves around food. The brand Touch introduces a series of home hospitality products for indoor or outdoor entertaining to make life easier.

In the collection: a package of 100 quality napkins, absorbent and pleasant to the touch in white, butter, and peach colors; a tablecloth made of thick, high-quality transparent nylon, waterproof and convenient to use; quality plastic cups for cold drinks; high-quality cardboard cups for hot drinks; a single-use hard and high-quality plastic cup, not the kind that will break on you in the middle of the party, in cream/clear shade; aluminum baking, grilling, and serving trays; quality and strong disposable baking sheets pulled one by one; thick, high-quality aluminum foil for wrapping food, baking, and freezing; thick and high-quality garbage bags with built-in handles for enhanced durability; storage, freezing, and food preservation bags; resealable bags for storage, freezing, and food preservation; a foam fire extinguisher (always good to have at home), easy to operate and with Israeli standard approval, including a compatible plastic hanger.