Anticipating the summer 2024 soccer celebration: Carlsberg's grand nightlife tournament

The beer brand Carlsberg announces the 'Nightlife Tournament,' kicking off at the beginning of May. Teams from across the country, consisting of bars, chef restaurants, and popular culinary chains, will compete in an extraordinary soccer tournament.

The tournament comprises two stages, both held at the "GoalTime" complex in Tel Aviv. The preliminary stage began with a festive match on May 1, where 48 teams competed for a spot in the grand finale. The final event, set for May 20, will feature 16 teams battling for first place in the tournament and the coveted prize: hospitality at the prestigious Liverpool Football Club, sponsored by Carlsberg beer. This partnership between the esteemed English club and Carlsberg has been running as a primary sponsorship for 30 years.

While the players race across the field, spectators will enjoy the elaborate FAN ZONE, where they can indulge in cold Carlsberg beer, cool splash pools, interactive activities with prizes, and more. Participants include beloved bars, chef restaurants, and chains such as Machneyuda, Cafe Popular, Triger Group, Shulabahatzer, Brown, Agadir, Burger Saloon, and others.

Noam Hazut, Carlsberg Israel's Brand Manager, stated: "We are excited to host the Grand Nightlife Tournament. During this period, it is important for us to meet all our customers and partners from across the country—people who have been with us for years. We are delighted to see everyone in this event and look forward to hosting the teams in the tournament and awarding the prize."