The most significant fashion item for this summer: The hottest sunglasses

In recent years, as part of a strengthening trend, sunglasses have evolved into a crucial and central fashion accessory. They are no longer just tools for protection from the sun's rays but have become significant design highlights that incorporate art, style, and advanced technology. Today, sunglasses are not just functional items but also models that add accessibility and style to the overall look. In the unique and dynamic world of fashion, sunglasses have become an impressive accessory that influences dress style and turns everyone into their own designer.

SHALDAG Group, the exclusive importer and marketer of the world's leading luxury sunglasses brands, has launched its Summer 2024 collection. This year's designs are sophisticated, full of style, and align with the trends of luxurious global fashion, leading in lens and frame quality. Among the brands held by SHALDAG are MOSCOT, THIERRY LASRY, YOHJI YAMAMOTO, KARL LAGERFELD, PAUL SMITH, and many more.

Eyal Shani, CEO and owner of SHALDAG Group, said on the occasion of the launch: "We bring contemporary designer sunglasses and leading boutique brands to the Israeli market, identified with unique designs and personal signatures. We believe that glasses are more than a fashion accessory. They are a tool for personal expression, helping to define the unique style of each individual. We are committed to providing the Israeli audience with the most updated and high-quality brands. SHALDAG's represented eyewear brands are carefully selected, with no compromises on quality and durability. They are handmade, with meticulous control and adherence to the strictest standards worldwide."

Among the leading trends for Summer 2024 are:

Large and Bold Frames

Thick and large acetate frames in various colors. The thickness of the frame gives a dramatic look to the glasses and a sophisticated style suitable for both women and men.

Monochromatic and High-Contrast Frames

This year’s trends feature monochromatic frames where the frame color matches the lens color, giving a clean and uniform look. High-contrast frames where the frame color differs from the lens color (e.g., red frame with blue lens) create a unique and distinctive look that offers a creative fashion statement.

Minimalist Screw Frames Without a Frame

These frames are characterized by a clean look using thin, clean lines for a luxurious appearance. These frames often have uniquely cut lenses—diamond or hexagonal—which provide a unique and non-standard look, often lightweight and almost unnoticeable on the face.

Mask Models

A new trend this summer is the mask trend. Derived from the world of sports glasses, this trend is now also developing in the fashion world. Many companies have recognized the potential in the mask shape, which provides eye comfort and simultaneously gives a dramatic and unique look to the wearer.

Some of the luxury brands represented by SHALDAG Group - Summer 2024 Collection:

MOSCOT

One of our favorite brands, and we can assure you it’s here to stay. A veteran eyewear brand owned by a Jewish family from New York, USA, for five generations (another reason to love it). Founded in 1915 by Hyman Moscot, who used to roam with a cart selling ready-made glasses. MOSCOT is known for its unique temple designs and the variety of frame and lens colors. Price range: NIS 2050-2500.

THIERRY LASRY

A French brand established in 2006. A young and fresh fashion brand specializing in thick, bold, and unique plastic frames. It is also known for its numerous collaborations with fashion houses like Acne Studios, Rod, Fendi, and Paris Saint-Germain. Price range: NIS 2100-3200.

YOHJI YAMAMOTO

The renowned Japanese designer Yohji Yamamoto is considered one of the world's leading fashion designers. Known for his unique and minimalist designs characterized by delicate finishes. His sunglasses are made from high-quality materials like titanium and the finest acetate. Price range: NIS 2500-3700.

CHROME HEARTS

A luxury brand from Hollywood, California, USA. The "Chrome Hearts" brand was founded by the Stark family, a well-known American fashion designer family. The brand represents the pinnacle of luxury in the eyewear market and is known as a favorite among premium brand enthusiasts. Chrome Hearts uses various premium materials such as sterling silver, gold, wood, and diamonds in the frame manufacturing process. Each "Chrome Hearts" frame is a world unto itself, filled with small details that together create a unique design not found in other brands. Price range: NIS 5700-9800.

ETNIA BARCELONA

A fashionable and young eyewear brand designed and manufactured in Spain, inspired by the city of Barcelona. "Etnia Barcelona" glasses use the best materials in the market, such as pure mineral glass lenses from Barberini technology and HD colors, as well as natural acetate from Mazzuchelli. The brand has a wide collection that is constantly updated. Price range: NIS 1150-1350.

MATSUDA

A well-known Japanese brand established in 1960, known mainly for its meticulously unique designs and the use of the highest quality materials such as palladium and titanium. The brand's primary specialization in the country is in rimless sunglasses, screw frames, with special colors and shapes. Price range: NIS 3000-4800.

VUARNET

The French sunglasses brand Vuarnet is known for its high-quality lenses produced using advanced technology that provides maximum protection from the sun. These are mineral lenses made in a special process, reaching the highest level of sun protection, combined with a focus on quality materials and comfort. Therefore, Vuarnet glasses are seen on famous athletes and sports enthusiasts, especially in water sports and snow skiing, where high sun protection is required. Price range: NIS 1700-2100.

TEJESTA

An American brand from Miami, Florida. Based on the vision of being a collectible item, the frames come with a serial number creating a personal experience and an Art Deco signature style with custom rivets inspired by cowboy boots. Tejesta glasses use Mazzuchelli acetate to provide the highest polish. All frames are hypoallergenic. Price range: NIS 1850-2400.

All these are just part of Shaldag Eyewear, which was established in 2001 after recognizing the growing demand for fashionable and luxurious glasses from international boutique designers. Over the years, the company has gained recognition as a leading importer associated with the world's top premium brands.

The company brings to the Israeli market, sunglasses, and vision frames from leading international boutique brands and contemporary and trendy designers identified with unique designs, tailored to an updated audience that follows all the latest in the fashion world. Sunglasses can be purchased at selected optical stores.