New campaign by Shark: "Redefining the cleaning experience"

The Shark vacuum cleaner brand, marketed in Israel by the official importer Sarig Electric, is launching a new, extensive advertising campaign. Produced by the advertising agency Mench at an estimated cost of around 3 million shekels, the campaign will be widely distributed across various platforms, including television, digital media, points of sale, and social networks.

The company states, "Shark's vacuum cleaner series has achieved tremendous success worldwide and has been recognized as the number one vacuum cleaner brand in the United States. From maximum convenience to advanced cleaning technology, the devices offer a plethora of advantages that redefine comfort, efficiency, and hygiene. With a range of innovative technologies, Shark vacuums have become synonymous with industry innovation, elevating the cleaning experience to new heights."

As depicted in the campaign, cleaning the house is a challenging and often frustrating task. Let's face it, cleaning isn't fun, but Shark vacuums make the task easy and enjoyable, requiring minimal effort. Each vacuum offers various features that ensure maximum convenience, from advanced detection technologies to the self-cleaning system of the vacuums.

One of the most frustrating aspects of vacuuming is dealing with tangled hair caught in the brush, leading to blocked brushes. Shark vacuums address this issue with the patented ZERO M PLUS technology, preventing hair entanglement around the brush and reducing regular maintenance.

In addition to powerful cleaning performance, Shark vacuum cleaners also tackle unpleasant odors with ease. Using ANTI ODOUR technology, which includes an odor-neutralizing cartridge, these vacuums eliminate bad smells inside and outside the vacuum, leaving a fresh scent in your home.

In the era of smart homes, Shark vacuum cleaners take center stage with smart sensors. For example, the DETECT PRO vacuum features four advanced detection technologies, including 360-degree sensors for thorough cleaning and efficient battery usage for continuous, hassle-free operation. Additionally, it has an automatic emptying and charging station, requiring you to empty the dustbin only once a month. All this convenience in a vacuum that weighs just 2.2 kg.

Guy Kimchi, Marketing VP at Sarig, states: "Shark is committed to continuously developing innovative and exceptional cleaning solutions that make our customers' lives easier and transform the cleaning experience into a light and convenient task. Our vacuum cleaners combine smart technologies to provide optimal cleaning performance and efficiency. Shark, by Shark Ninja, is proud to develop top-tier products that bring values of innovation, efficiency, and a positive impact on our customers' daily lives."