Affordable beauty in luxury territory: Beautycare chain arrives in the center

Beautycare, established 30 years ago with a vision to make the world of beauty accessible and affordable to everyone, has successfully cemented its position as a leading low-cost beauty chain in Israel. It offers a wide range of beauty, makeup, toiletries, and cosmetics products aligned with global trends, at just a few shekels per item.

In today's reality, amidst a skyrocketing cost of living, the entry of a low-cost chain into the heart of the country is significant for local residents.

“There’s no doubt that the relentless demand from hundreds of thousands of customers, seeking Beautycare’s offerings in the central region, was a key factor in our entry into Ramat Gan,” explains Golan Elbaz, the chain’s CEO.

“Quality Low-Cost in Israel’s Luxury Stronghold”

The new store, Beautycare’s 27th, will open this week in Ramat Gan's Bialik Mall. It is designed according to the chain’s innovative model, providing a contemporary beauty experience with a design that aligns with the style of leading global beauty chains. The shopping experience is self-service, allowing for an experiential, efficient, and cost-effective process.

The chain offers a rich variety of makeup, cosmetics, toiletries, manicure and pedicure products, hygiene products, perfumes, and family beauty care items. Most product prices range between NIS 1-20, and innovative hair and beauty electrical products, such as hair straighteners, blow dryers, and curlers, will be sold for about NIS 40 per item.

“The ability to bring the message of quality low-cost beauty to the luxury stronghold of Israel, the heart of the country, is a tremendous pride for us. In these times of dramatic cost-of-living increases and widespread price hikes in all areas of life, we have worked hard to maintain low price levels and not join the wave of price increases sweeping across Israel,” Elbaz adds.

The chain operates its 27 branches nationwide through an independent and advanced logistics center located on the outskirts of Ashdod. It also runs an advanced online shopping site and a new customer club - Beautycard, which offers various exclusive benefits and additional discounts on every purchase.

“Beauty Has No Price”

The chain markets makeup, beauty, hair care, hygiene, perfume, and accessories products under its brand name and exclusively through its directly operated stores (without franchises).

The chain is committed to stringent international quality standards and proudly stands by its timeless slogan: “Beauty Has No Price.”

Products can be purchased nationwide in stores, online, or by phone: 0747-185-185.