Haier chosen as the world's top-selling electrical brand in 2023
The international research company Euromonitor found that the Haier brand is the best-selling electrical brand in the world for the year 2023.
Haier electrical products brand sold in about 165 countries and is part of the global home appliance powerhouse founded in 1984. In 2023, it remained the world's largest brand, leading total sales of electrical products, including refrigerators, wine coolers, dishwashers, washing machines, and large cooking appliances including microwaves.
Ido Shani, Vice President of Marketing at Neofan, the importer of the Haier brand in Israel, said today: "We are proud to have been importing and marketing the world's best-selling electrical brand in Israel for 17 years and are delighted to bring the news to Israeli consumers, who also understand that behind the brand are reliable and quality products."
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