Appetizing appeal: The most expensive lunch bag you'll ever see
A cowhide leather bag that looks like a lunch bag but is so much more. In early January, the successful French brand Louis Vuitton launched the talked-about piece, and the price? It's crazy.
A few months ago, Pharrell Williams presented his men's collection for Louis Vuitton Fall-Winter 2024 at Paris Men's Fashion Week. The show was a magnificent display inspired by the Wild West, with maximum cowboy vibes from the leather jackets, jeans, boots, belts, and bags adorned with horse hoof prints—a masterpiece of a tight and refreshing collection. This look and feel are entirely different from what we're used to seeing at the French fashion house, and it primarily serves as an image statement that Pharrell's appointment is starting to bear fruit.
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Just before that, in the brand's new pop-up store in West Hollywood, an exclusive and intriguing new bag was sold at the mentioned branch. A rectangular brown bag made of cowhide leather with a puffy rectangular silhouette and a blue leather magnetic closure. The look? A lunch bag from the early days of the state, but high-end, and the design is based on the brand's laundry bags from 2007.
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The choice of the exclusive location, as mentioned, is also not random since a very specific audience would agree to buy such a bag. The price is as crazy as the design - $3,130, but to be fair, it’s not a mini bag and can definitely hold a lot. Not sandwiches, though. This is a bag in every sense of the word.
The bag is meant for a nonchalant (and hungry) grip only, and there isn't even a crossbody strap available. What it does have is a large logo in bold navy blue letters, and for those addicted to the brand, it is completely satisfying.
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