Great news for makeup (and TikTok) enthusiasts: Super-Pharm launches PiXi in Israel

The following article was published originally in May 2023. We are sharing it now for your perusal, but take into account that the following information may be outdated.

The British beauty brand PiXi, which has taken TikTok by storm, has become popular and in-demand among young women and girls worldwide, including Israel.

PiXi's makeup products, especially their blushes, have become hot items on social media with thousands of videos amassing no less than 951 million views. The hashtag #PIXIBlush also showcases an impressive 54 million tags. Now, these products are arriving in Israel, exclusively at Super-Pharm.

The blush series includes three shades suitable for use on cheeks and lips. They contain antioxidant-rich ginseng, aloe vera, fatty acid-rich castor oil, a blend of fruit extracts that nourish the skin (grapes, apples, and blueberries), and green tea extract for vitamins A, C, and E.

PiXi's blushes come in a clean design appealing to the younger generation, are suitable for all skin types, and join the classic ON-THE-GLOW product line, which provides moisture for the face, body, lips, and hair (colorless) and is already sold in Israel.

The British brand PiXi, founded 20 years ago, was first launched in Soho, London, and offers skincare products such as nourishing oils, hydrating sprays, and cleansing products.

The new blushes continue the brand’s tradition of offering products suited for sensitive skin, free from parabens, not tested on animals, and containing natural ingredients to highlight the skin's natural, radiant beauty.

Shiran Elitzur, Import and Brand Development Manager at Super-Pharm: "PiXi’s most sought-after item is finally arriving in Israel, and we are excited to make it accessible at Super-Pharm for the local audience. The brand, which gained popularity thanks to the bestselling Glow Tonic, has once again captured the market with its famous blushes."

The demand for PiXi products is rising globally, and Super-Pharm, committed to maintaining a dynamic and trendy product range, will continue to provide customers with the latest in beauty, close to home and instantly.

The One the Glow Blush series offers 3 shades: Fleur, Juicy, and Ruby, and will be available during the launch at 25 Super-Pharm branches across the country and online at the Super-Pharm website.

The price: NIS 89 per unit.