The heat is on: Must-have sunglasses for this summer

The hot season begins with a bang as new collections of eyewear hit the shelves, promising to protect your eyes in style. Top brands and optical chains are now offering fresh models that ensure you stay trendy and functional with just one pair.

Optical brands are stirring excitement with their new collections, offering a range of models that appeal to everyone. Despite having several pairs already stashed away, many won’t resist adding a new pair to their collection this summer. Some might opt for timeless designs, while others will go for trends that might only last three minutes—each to their own taste.

The Israeli optical market is valued at around NIS 2 billion annually. With the launch of new high-end collections, the industry hits its peak season in summer. "The inspiration and agenda behind the new Spring-Summer 2024 collections promote boldness, breaking conventions, and freeing from outdated stigmas," says Elinor Bor Ben-Zvi, Luxottica Israel’s VP of Marketing. "This mix brings a broad and varied range of styles influenced by current trends from the fashion and lifestyle world, taken from global fashion arenas."

So, what's on the menu, you ask? Most leading eyewear brands offer collections for men. Alongside technological innovations and developments, you'll also find classic models. Many models from Oakley and Ray-Ban are prime examples of timelessness. Whether it's Ray-Ban’s aviators or Oakley’s sports and extreme glasses, you’ll find beloved designs alongside refreshing updates.

For those who never miss a trend or online frenzy, an ocean of new models awaits. The mask trend gets an upgrade, featuring iconic, presence-rich frames, modular and innovative designs that highlight the blend of functionality and design. In perfect sync, the sports category also receives special attention, with many brands offering urban sports glasses that fit snugly on your face.

Race car driver glasses and aviators are presented this season in new, slimmer, and more delicate versions. The minimalist and functional style now includes new elements like special cuts and precise, new shapes for maximum comfort. Price considerations remain central, and it seems this season, alongside branded glasses, you’ll also find more affordable options.