Flower integration in interior design: A common trait among women worldwide

Shavuot, traditionally marked by white and flowers, arrives this year with less festivity. Whether weaving flower crowns or not, it's worth knowing flowers positively impact the environment. Studies show they enhance mood, reduce stress, and foster a peaceful atmosphere, with effects lasting several days. Moreover, research indicates plants, as living entities, absorb environmental emotions, thrive with love, extending beyond mere decor. Mental health experts and interior designers recommend incorporating flowers to brighten both space and spirit, offering a refreshing vibe to any room.

Natalie Gall, the content director of Redecor, an interior design game by Playtika, notes that in the game's survey, participated by millions of women from 147 different countries, conducted last month on the occasion of Earth Day and Ecological Month, one thing is common to most women worldwide - 81% of survey participants indicated that they use pots and flowers as a central motif in home design, and most women have 4 pots. 67% mentioned that flowers are their favorite gesture for joyful occasions (partners, family, friends). Furthermore, the survey reveals that the tulip is the most sought-after flower this year, chosen by 55% of women, followed by the peony.

Redecor's platform showcases design styles and trends, allowing players to craft entirely realistic rooms, draw inspiration from fellow designers, and soothe the soul with a dash of creative outlet. According to Redecor, integrating nature into homes has led the trend charts for three consecutive years. There's a clear preference for eco-friendly materials and "green" design elements. Over 60% of Redecor's player base highlights sustainability as a central factor in their design choices, with 74% willing to invest up to 20% more for eco-friendly decor.

Ideas for Flower Integration in DesignFlowers, considered nature's artwork, wield positive influences. Incorporating them into room decor evokes elegance or warmth, depending on the flower type and color. For instance, roses or peonies in a white-modern apartment serve as a perfect centerpiece, complementing natural light. Sunflowers in the kitchen or entryway evoke a vibrant, cheerful atmosphere. Large vases with green branches bring nature forcefully into the room.

Another trending design direction involves mixing floral-textured wallpapers in various color schemes and flower types, each impacting the ambiance uniquely. Floral wallpapers create a rustic feel, while tropical and colorful ones add excitement akin to a bouquet of vibrant flowers. Opting for "natural" colors in interior design, like lemon green, offers a similar fresh effect as a green floral arrangement. Furniture also plays a role; combining floral sofas, bedding, flowery pillows, with smooth textiles in flower colors and nature tones achieves a similar effect in space.

Given flowers' positive effects, Redecor's experts recommend integrating nature into room spaces. Weekly flower purchases elevate both mood and room design. Subscriptions for flower deliveries can surprise with unexpected bouquets. Miley Cyrus was onto something—you can buy flowers for yourself.

About Redecor by PlaytikaRedecor by Playtika is a home design game using simulation to mimic real-life. Players receive room design tasks, build, and showcase their designs in a realistic 3D environment, blending art, aesthetics, and gaming on one platform. The game empowers creativity, draws inspiration from fellow players, allows self-expression, and rewards designs chosen by millions of participating women worldwide. It's an enjoyable leisure activity enriching lives and relieving everyday stress.

Redecor, developed by design and content experts from Israel and Finland, has gained immense popularity worldwide, ranking second in entertainment home design games. In 2023, the game engaged 8 million players (95% women) from over 140 countries. Its Facebook group boasts 340,000 members, and the Instagram community, 360,000 women.